Are you a startup struggling with online video marketing in order to stand out among the competition, catch customer’s eye, and kick start your product journey? There are lots of proven marketing practices, and the most powerful of them is creating animated explainer videos that explain business concepts in a clear, engaging, and informative manner.
Animated explainer videos are the perfect marketing tools for startups and businesses with complicated products or services because they help communicate the key messages to target audiences quickly and effectively.
Here are the key reasons why you should use startup animated video to market your products and brand.
You Can Explain Even the Most Complex Concepts
Today’s businesses use advanced technologies to solve consumer problems and offer innovative products. But technology involves abstract ideas, which your potential customers may not understand. It may be challenging to explain abstract ideas to people who have never heard about something similar with the help of live-action videos.
But animated explainer videos can visualize virtually any information and explain complex concepts and abstract environments in a minute or two. You can use them to briefly explain how a product or a service works and showcase benefits for consumers. You can break the complicated information down into a few scenes and use simple phrases to offer explanations that your customers are sure to understand.
Animated Videos Have Higher Chances of Being Watched
Animated video is rich media that appeals to your audience’s senses. And the best part of it is that visual information is processed faster by our brain than plain text. That’s why it makes a powerful impact on viewers. Besides, colorful and bright animated explainer videos are appealing psychologically because they are just fun.
Everyone likes watching eye-catching animations since their early childhood because we feel emotionally connected with the content and just enjoy watching them. Animation evokes positive feelings so people are more likely to remember the information presented in them.
Besides, animated explainer videos are informative, so people are more likely to watch them till the end than obtrusive and often annoying advertising.
Animation Videos Are Great for Auditory and Visual Learners
Animation explainer videos are based on the principle “show, don’t tell” and use visual storytelling to introduce complex products and services and explain them. Animations look appealing to visual learners and can reach auditory learners as well with curated sound – narrator’s voice, character dialogs, sound effects, and musical style.
Animated Videos Are Cost-Effective
Lack of a large budget for video production is one of the most common challenges for businesses. Live-action movies are rather expensive to produce – you need money to find a suitable location to shoot your video, actors, and equipment. Besides, there are some video production costs. On the other hand, making an animated explainer video won’t break your budget, and the production process is hassle-free.
They Boost Online Visibility and Conversions
Including a product video on your website is good for SEO because Google loves video content. Besides, animated explainer videos are engaging, and consumers commonly watch them till the end. That improves such metrics as bounce rate and average time spent on site. As a result, you increase your chances to appear higher on SERPs and be easier found by your potential customers.
Explainer videos also increase online conversion rates. They engage your prospects, present a solution to their problem, proactively answer their common questions, so your audience is more likely to make a purchase after watching the video. Different surveys reveal that more than 90% of consumers say that watching videos influences their purchasing decisions.
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