Whilst big e-commerce businesses can certainly afford to spend a small fortune on their marketing and advertising activities, the same often cannot be said for their smaller counterparts. However, creating and maintaining a blog is now a cost-effective and easy way to market … [Read more...]
5 Ways to Use Technology In Your Small Business
Technology has become an integral tool in today’s world of business. In the past, growing a business was a difficult task characterized by series of marketing challenges. The integration of technology into the business world has made it easy for you to start, run and expand your … [Read more...]
Preparing Your Marketing Strategy for the 2018 Social Media Changes
Marketing is the key to business success. Unless you implement a strategy that encompasses the essential elements of marketing, such as public relations, advertising, sales and promotion, standing out from the crowd will be tough. So, here we are in 2018 and things are evolving … [Read more...]
Art as a Marketing Strategy for Hotels
People always talk. Despite this day's technological advancement, word of mouth is one of the best and most effective marketing strategies. Using art as a marketing strategy can be a highly effective way for hotels to generate buzz, engage guests, and create memorable … [Read more...]
5 Mistakes SMBs Make in the First Year
If you are a first-time business owner, no matter how much you read about the successes and failures of others, you will simply have to make a few mistakes of your own. They say people learn best by trial and error, and while that might as well be true, making too big of a … [Read more...]
