People always talk. Despite this day's technological advancement, word of mouth is one of the best and most effective marketing strategies. Using art as a marketing strategy can be a highly effective way for hotels to generate buzz, engage guests, and create memorable … [Read more...]
5 Mistakes SMBs Make in the First Year
If you are a first-time business owner, no matter how much you read about the successes and failures of others, you will simply have to make a few mistakes of your own. They say people learn best by trial and error, and while that might as well be true, making too big of a … [Read more...]
Are You Marketing for a Fad or a Trend?
Anyone seeking success in business must employ effective marketing tactics. While there are definitely many constant changes when it comes to online marketing, there are a number of proven marketing tactics that seem to be "evergreen" in their ability to work in a changing … [Read more...]
Things to Know if You Want to Use an Offline Marketing Strategy
Everybody uses online marketing these days. Social media marketing, email marketing, and content marketing strategies powered by SEO dominate the world of marketing and they’re indispensable for expanding your reach and increasing brand awareness. You’re most certainly using at … [Read more...]
3 Crucial Differences in Marketing B2B versus B2C
In order to advertise your business properly, you need to be hyper-aware of your customer. Marketing to other businesses and marketing to consumers require different approaches. While there may be some crossover for businesses that sell to both markets, those companies still need … [Read more...]
