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Business Partner Magazine

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5 Mistakes SMBs Make in the First Year

November 15, 2017 by BPM Team

businessman talking on the phone

If you are a first-time business owner, no matter how much you read about the successes and failures of others, you will simply have to make a few mistakes of your own. They say people learn best by trial and error, and while that might as well be true, making too big of a … [Read more...]

Are You Marketing for a Fad or a Trend?

October 17, 2017 by BPM Team

Anyone seeking success in business must employ effective marketing tactics. While there are definitely many constant changes when it comes to online marketing, there are a number of proven marketing tactics that seem to be "evergreen" in their ability to work in a changing … [Read more...]

Things to Know if You Want to Use an Offline Marketing Strategy

September 26, 2017 by Alex Williams

Concept shot of exchange business card between man and woman

Everybody uses online marketing these days. Social media marketing, email marketing, and content marketing strategies powered by SEO dominate the world of marketing and they’re indispensable for expanding your reach and increasing brand awareness. You’re most certainly using at … [Read more...]

3 Crucial Differences in Marketing B2B versus B2C

September 7, 2017 by BPM Team

someone handing a hot drink to ciustomer at drive through take away

In order to advertise your business properly, you need to be hyper-aware of your customer. Marketing to other businesses and marketing to consumers require different approaches. While there may be some crossover for businesses that sell to both markets, those companies still need … [Read more...]

Top Digital Marketing Strategies that Works

July 14, 2017 by Sunny Chawla

back of heads of people in a conference looking at a screen with digital marketing ideas

This article contains affiliate links. For more info, see disclosure. As we see, these days, digital marketing is becoming more and more important for a business enterprise, not only to understand the best way to drive the business forward but also help you give up all the … [Read more...]

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