Building a contracting company is like building a home. It takes thought, hard work, and a ton of dedication.
If you have what it takes, you should know that now is a great time to jump in, as the industry will bring in $89 billion in revenue this year.
And while struggling to bring in new customers can be a source of frustration, all it takes is a little remodeling to get things back on track! Here are seven helpful hints for growing your contracting company.
1. Come Up with a Marketing Strategy
Small businesses live and die by their marketing strategies. Even if you don’t have a ton of money to spend, you can affordably and effectively get the word out about your company.
To begin strategizing, ask yourself about your market. What type of remodeling work are you looking to do specifically? Is there a particular audience you’d like to reach?
Every audience requires different tactics. You’ll need to match your marketing’s tone to your ideal customer.
Don’t forget about your budget, as well. If you’re looking to outsource some of your Home Improvement Marketing, you’ll need to plan for that.
2. Set S.M.A.R.T. Goals
Do you have a business plan? If not, you’re setting yourself up for a hard time.
Don’t worry, you don’t need a degree in business to come up with a business plan.
One of the easiest ways to construct a strategy is by following the S.M.A.R.T. system, which suggests setting goals based on the following criteria:
In short, you need to know what you want to accomplish, how you’ll accomplish, what it’ll mean for your business, and when you can get the job done.
3. Participate in Community Events
The vast majority of contracting companies are small, independently-owned businesses. That means that you’re most likely catering to a small region of customers.
Because of this, it’s a good idea to get involved in the community. Local events like block parties and holiday events are great ways to get your business in the public eye.
4. Build a Great Website
Operating a business without a website is like building a home without any walls. Sure, it’s livable, but it isn’t exactly effective.
Your website is going to be one of your main sources of leads.
Create a website, even if it’s simple that explains your business’ principles and gives people a way to get in touch with you.
5. Take Pride in Your Work
Don’t be afraid to brag about your past work. Photos are a fantastic way to show off what your contracting company is capable of.
There’s nothing wrong with posting pics of your work on social media and your website, so post away.
6. Stay Organized
Operating a business is hard enough as it is. But it’s even tougher when you’re constantly losing paperwork or struggling to remember appointments.
Organization skills are an absolute necessity for business owners of any kind.
By keeping track of things like paperwork and receipts, you’ll make things much easier come tax time. Plus, showing clients that you’re organized is a great way to inspire confidence.
7. Generate Reviews
88% of people research a product or service online before making a final purchasing decision.
However, audiences are sometimes skeptical of marketing copy. Instead, let your past work do the talking and ask some of your former customers to fill out reviews.
When new customers go to look at your business, they’ll often look at reviews first. Seeing positive comments could further push them to hire you.
Grow Your Contracting Company with These Tips
Growing your contracting company is all about thoughtfulness and being prepared. Stay organized, have a plan, and don’t forget to put people first. You’re sure to grow your business in no time!
For more business and lifestyle advice, be sure to browse the rest of our blog!
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