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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How to Approach Influencer Marketing Post Covid19?

July 20, 2020 by BPM Team

A young woman sitting in the floor while working on her pink laptop

With the entire global populace adhering to the digital order, brands are slowly envisioning newer approaches towards influencer marketing. Covid-19 hasn’t been compassionate towards businesses, making them revisit their marketing strategies in the post-pandemic era. Most … [Read more...]

OTT Breaks New Ground: Why Should Publishers and Advertisers Give It a Tumble?

July 14, 2020 by BPM Team

A tv screen with streaming service

In 2020, consumer behavior transforms dramatically, and so does advertising. This spring, as world was put on pause because of the global lockdown, out-of-home advertising shrank instantly. What is more, social events in the USA and the overall situation in the world shapes the … [Read more...]

How to Use Online Digital Marketing Techniques to Market Your Small Business

July 10, 2020 by BPM Team

Two people at desk discussing digital marketing technigques for their small business.

To thrive, a small business needs to practice digital marketing. A digital marketing technique will help your small business create brand awareness. While there are digital advertisements that cost money like TV ads, pay-per-click (PPC) advertising, and radio ads, you can … [Read more...]

How to Get Started with Paid Performance Marketing

July 9, 2020 by Contributed Post

Two digital marketing experts planning about SEO and link building strategies.

Performance marketing is an umbrella term that is used to refer to various paid marketing efforts (i.e. advertising) in which the ad publisher or marketer (including marketing agencies) are only paid when a certain action related to performance is completed. These actions can … [Read more...]

How to develop a successful email list as an eCommerce website

July 8, 2020 by BPM Team

Email marketing concept – email inbox with messages arriving and being sent

Not only email lists are important to generate for your ecommerce business but having a large and responsive one is your ticket to any ecommerce business growth. Making sure that you have a good quality list will provide a demand for your products and services. To create a … [Read more...]

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