Choosing a business area is the first and most important step for any company on the way to future success. It’s fine if you offer your customers goods and services that are in demand all year round. But what about if you choose to run a seasonal business? For example, you decided to open a store of exotic fruits or offer your customers Halloween costumes. No need to worry, because the strategies that used to run any other business are great for seasonal businesses as well, but you will need to consider a few nuances and peculiarities.
In this article, we will give some important recommendations on how to run a seasonal business for it to be successful.
Constantly analyze your results
Many seasonal business owners make a common mistake. After closing the season with good results, they simply do nothing. The time they have between the two seasons is important to spend analyzing the results and looking for opportunities to improve. Compare the season when you achieved your goals to the season that wasn’t too good for your company. What did you do in each case, how did you attract customers, and from what sources did you get your main income? You’ll need the answers to these questions as you prepare for next season.
Don’t forget to analyze your busiest hours. It is important to understand how many clients and at what times your company contacted. Based on this, you will then be able to plan how many workers you need to hire to effectively serve your customers, as well as determine their work schedules.
Do both income and expense analysis
The advantage of a seasonal business is the ability to reduce overhead costs when your company is not operating. Unlike companies that operate year-round, you won’t have to pay for equipment and facility rent, taxes, and other expenses. By clearly seeing your income and expenses, you can plan your budget effectively.
Maintain contact with customers throughout the year
Just because your company does not provide services does not mean that they should forget about you. Create pages on the most popular social networks and actively interact with your potential and current clients. Show them that you hear, understand and listen to them. Show them that they are not just some soulless firm that only has a name and bank account details, but living people who value them and are willing to offer quality service and the highest quality products.
Create and actively maintain your blog, sharing with readers recommendations for the products you offer or some interesting news.
Regardless of whether you do business online or offline, its seasonal nature carries a risk that the day after you stop providing your services, you can be forgotten. However, by actively communicating with clients and promoting yourself online, you won’t let this happen. Stay in touch year-round, help your customers, and they will surely thank you for your responsiveness.
Don’t forget to thank your employees
The employees and the level of their professionalism are important success factors in any company, and when we’re talking about seasonal business, their importance is doubled. How well your employees serve your customers determines whether they will come to you again, and whether they will recommend you to their friends and acquaintances.
If you will be hiring new employees for the next season, you need to have a clear understanding of the tasks they will have to perform before the interview starts.
Encourage your employees to get better and do better with the company. At the same time find the strength to get rid of employees who are only interested in getting money from you and who only spoil the atmosphere in the team. If you don’t do it, even one such employee is enough to significantly reduce the efficiency of work and cause chaos in the work of the entire team.
Negotiate proactively with business partners
Even if your company is operating in a certain season, your suppliers are probably still in business and you can always negotiate with them to pay for the goods delivered after the season is over. Such an arrangement will free up cash flow for you that you received during your firm’s active hours and you can use it to pay expenses.
The bottom line
Don’t forget that the results of your next season depend directly on how you prepared for it while you were not working. Improve your technology, find new sources of revenue, keep your customers interested in your products and offer them the most convenient payment methods. Then your next season and its results will exceed your wildest expectations.
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