Effective marketing campaigns deliver results. The problem is that success is not always guaranteed. As a business owner, expecting a turnaround or uptick if you invest money in marketing is understandable. Here are some tips to improve outcomes if you're missing the … [Read more...]
Understanding How Dynamic Ads Work
Dynamic advertisements (dynamic banners or dynamic creatives) are ads that change or adapt to fit the consumer's needs. Since the ad's content, calls-to-action, and/or promotion will alter based on user behavior, marketers can connect to more than one target audience. Dynamic … [Read more...]
Four Different Ways to Use Photos and Images Effectively in Your Marketing
Using imagery effectively in your marketing campaigns can engage more people and build brand recognition. So, check out the following four ways you can use photos and images in your marketing content. 1. Use Images on Social Media As you’re sure to know, social media … [Read more...]
How to Devise an Influencer Marketing Campaign That Works
By Harrison Jones Influencer marketing can enable you to reach new customers and grow your business when done correctly. But if you're not familiar with the process or don't know where to start, creating a campaign that delivers results can be challenging. Below, we will walk … [Read more...]
The 5 Best Strategies to Boost Creativity in Your Marketing Campaign
Creativity is a superpower, and it can be cultivated through practices like mindfulness, stress management, and visualization. Creativity is the process of intuiting new solutions to problems, generating new ideas, and combining new information in a way that's never been done … [Read more...]
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