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Using imagery effectively in your marketing campaigns can engage more people and build brand recognition.
So, check out the following four ways you can use photos and images in your marketing content.
1. Use Images on Social Media
As you’re sure to know, social media is a powerful marketing tool for promoting your products or services. Most social media platforms are image-heavy mediums, particularly Instagram and TikTok.
So, they are ideal places to make your images work for you. Post high-quality images of your products, for instance, and you can attain lots of likes and shares. In turn, that will result in more interest in your brand and help you achieve more sales.
However, in addition to ensuring your photos and images are high-quality and engage viewers, it’s important that you size your images properly for the specific social media platform you’re using.
Each site has different requirements concerning image size, so make sure you research that and adjust your images accordingly before posting. Here are some more helpful tips for using social media to grow your business.
2. Incorporate Images in Your Emails
If you have an email newsletter that you send your leads, or you simply send out promotional emails to your prospective and existing customers, you can enhance your communications a lot by adding relevant and high-quality images.
Everyone gets lots of emails daily, so when you use imagery that stands out and grabs people’s attention, they will likely engage more with your email communication.
You don’t necessarily have to include photographs and images of your actual products. You could simply add fun GIFs and other images to your marketing emails to make readers more interested in your content.
3. Include Images in Your Blog Posts
Blog posts can be very effective for marketing products and services, as they enable you to provide potential and existing customers with informative and interesting content.
But if you don’t use the right images or even don’t use any images at all, your readers will be less likely to engage with the content.
On the other hand, when you include photographs and images to illustrate your content, you can spice up your blog posts and gain more readers.
In addition to using images like people interacting with your products, consider using infographics that display information in a visual and digestible way.
4. Use Photo Editing Tools to Create Interesting Effects
Wherever you use images for marketing purposes, be it your blog, email newsletter, or social media channels, by enhancing your images with interesting effects, you can make your imagery stand out against the competition and engage potential customers more.
You can utilize free photo editing software on the web to create a wide array of effects, such as cartoon effects, oil painting effects, and collages. Just make sure the effects that you use suit your brand.
For example, if you sell luxury products, you could edit photographs to make them black and white with an air of stylized sophistication, or if you sell funky products to millennials, you could opt for something like turning your photographs into Pop Art-looking images.
You can also use image-editing software to alter the lighting, enhance the sharpness, remove blemishes, and much more, to make the imagery you use in your marketing as high-quality and professional-looking as possible.
Photos and images are excellent for helping you to market your brand, whether you’re adding imagery to social media sites, emails, blogs, or any other marketing content.
Make sure that your images are high-quality and suit the content and your brand.
You can utilize online editing software to enhance your photos and images to maximize your marketing potential and reach more prospective customers.
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Image source: Shutterstock.com