The numbers in a typical B2B sales cycle are daunting. Imagine taking an average of 84 days to convert leads into opportunities. Then, it’s another 18 days to work these out into deals – and with only a 6% success rate. This is according to research done by Implisit (now under … [Read more...]
What Is a Sales Opportunity?
“To succeed, jump as quickly at opportunities as you do at conclusions.” — Benjamin Franklin Of course, before you put your gym shoes on, you need to step back and look at your sales process. Does your sales team know what distinguishes sales opportunities from leads? Are they … [Read more...]
How To Track And Validate Website Sales Leads By Marketing Channel
This article contains affiliate links. For more info, see disclosure. One of the best parts of online marketing is the level of information available to you. You can tell when most people visit your website down to the precise minute of the day. You can tell which keywords … [Read more...]
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