Image Source: Pexels It's a business model that some companies thrive upon, but few would disagree that lead generation is a complex beast that can keep even the most established sales and marketing teams awake at night. It's for this reason that so much information is … [Read more...]
Is It the End of Cold Calling for Companies?
For many years, people have been plagued by cold calls. Cold calls are commonly from companies who handle PPI claims or accident claims on behalf of customers. The aim is to generate leads for sales by calling people to ask if they might have been mis-sold PPI or involved in an … [Read more...]
7 Ways to Accelerate your B2B Sales Cycles
The numbers in a typical B2B sales cycle are daunting. Imagine taking an average of 84 days to convert leads into opportunities. Then, it’s another 18 days to work these out into deals – and with only a 6% success rate. This is according to research done by Implisit (now under … [Read more...]