The custom logo printed pens are one of the most popular promotional products used to market a brand. Promotional pens are functional along with customized tote bags and wearables like caps, shirts, and jackets. Almost every day everybody wears a pen, so it's always good to have … [Read more...]
Ordering Custom Signs for Your Business: Experts Share Top Tips
People often overlook signs until they see the need for it. For a business, signs perform multiple roles. In wayfinding, signs direct people toward their intended destination. In retail establishments, signs are used to persuade customers through the combination of images and … [Read more...]
Importance of B2B Brand Strategy & Marketing and B2B Branding
B2B buyers remain overwhelmed with choices, features, benefits, information, data, and metrics. The typical RFP process involves dozens of potential vendors and many questions – more information than any buyer could evaluate. Even B2B Buyers make final decisions by relying on … [Read more...]
Which Demonstrates a Successful Effort at Branding?
Branding is one of the most important terms in marketing. It is essential because it is the way of differentiating your product from the competitors. It is necessary to make sure that the logo of your company is recognized instantly. You can do this only by giving a successful … [Read more...]
How to do a Brand Audit
“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.” (Lisa Gansky, US entrepreneur) What is a brand audit? A brand audit is the … [Read more...]
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