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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Blueprint for Creating Successful Online Brand Guidelines for Startups

June 26, 2020 by BPM Team

Illustraion of someone writing on sheet of paper next to calculator, set square and notebook

Source: mohamed Hassan from Pixabay While it’s obviously important for startups to have a solid business model that allows for growth, eventually establishing a credible brand is also a crucial aspect of business. But merely understanding your brand and what it means to the … [Read more...]

How You Can Make the Ideal Product Label for Your Bottled Product

June 5, 2020 by BPM Team

Horizontal image of brown bottle with white label

The truth of the matter is, even if you have a product that tastes good, this isn’t enough. The taste of your product may serve to retain your existing customers, but the sight of your product is what would draw your customers to what you are offering in the first place. This … [Read more...]

5 Benefits of Customized Promotional Pens and Why Every Business Need it

May 18, 2020 by BPM Team

Three pens in yellow, pink and green colors.

The custom logo printed pens are one of the most popular promotional products used to market a brand. Promotional pens are functional along with customized tote bags and wearables like caps, shirts, and jackets. Almost every day everybody wears a pen, so it's always good to have … [Read more...]

Ordering Custom Signs for Your Business: Experts Share Top Tips

May 18, 2020 by BPM Team

custom signs and branded signs on wooden wall

People often overlook signs until they see the need for it. For a business, signs perform multiple roles. In wayfinding, signs direct people toward their intended destination. In retail establishments, signs are used to persuade customers through the combination of images and … [Read more...]

Importance of B2B Brand Strategy & Marketing and B2B Branding

May 13, 2020 by BPM Team

A group of people in a business meeting

B2B buyers remain overwhelmed with choices, features, benefits, information, data, and metrics. The typical RFP process involves dozens of potential vendors and many questions – more information than any buyer could evaluate. Even B2B Buyers make final decisions by relying on … [Read more...]

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CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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