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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How You Can Make the Ideal Product Label for Your Bottled Product

June 5, 2020 by BPM Team

Horizontal image of brown bottle with white label

The truth of the matter is, even if you have a product that tastes good, this isn’t enough. The taste of your product may serve to retain your existing customers, but the sight of your product is what would draw your customers to what you are offering in the first place. This … [Read more...]

5 Benefits of Customized Promotional Pens and Why Every Business Need it

May 18, 2020 by BPM Team

Three pens in yellow, pink and green colors.

The custom logo printed pens are one of the most popular promotional products used to market a brand. Promotional pens are functional along with customized tote bags and wearables like caps, shirts, and jackets. Almost every day everybody wears a pen, so it's always good to have … [Read more...]

Ordering Custom Signs for Your Business: Experts Share Top Tips

May 18, 2020 by BPM Team

custom signs and branded signs on wooden wall

People often overlook signs until they see the need for it. For a business, signs perform multiple roles. In wayfinding, signs direct people toward their intended destination. In retail establishments, signs are used to persuade customers through the combination of images and … [Read more...]

Importance of B2B Brand Strategy & Marketing and B2B Branding

May 13, 2020 by BPM Team

A group of people in a business meeting

B2B buyers remain overwhelmed with choices, features, benefits, information, data, and metrics. The typical RFP process involves dozens of potential vendors and many questions – more information than any buyer could evaluate. Even B2B Buyers make final decisions by relying on … [Read more...]

Which Demonstrates a Successful Effort at Branding?

May 10, 2020 by BPM Team

Branding Marketing Advertising Copyright Trademark Concept

Branding is one of the most important terms in marketing. It is essential because it is the way of differentiating your product from the competitors. It is necessary to make sure that the logo of your company is recognized instantly. You can do this only by giving a successful … [Read more...]

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CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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