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Harnessing the power of social media is a great way to build brand awareness because it gives your brand the potential to be seen by many people. There are 3.5 billion active social media users worldwide, and that number is only growing. Utilizing various platforms enables you to build trust among followers, maintain customer relationships, and be found by new leads. Read on to learn how to boost brand awareness through social media engagement.
Getting your content noticed in the noisy world of cyberspace requires eye-catching subject matter. Visual content helps grab the attention of your target audience. Create graphics, images, or videos, and post them to various platforms. Consumers are more likely to share posts on their social networks if they have visual appeal rather than text only. Your feed doesn’t have to be formal, either. Keep it fun with emojis, GIFs, and memes to give your company a personalized voice.
To further enhance branding efforts, consider investing in influencer marketing — collaborating with an influential person on social media. These influencers have huge follower bases, so they’re able to effectively promote products and services. They often specialize in a certain niche, such as lifestyle, fitness, cooking, or fashion. With the help of niche influencers, you can create recognition for your brand among their followers or subscribers. Product reviews by these individuals may also have a reinforcing effect for your company, given the trust they have built among their audience members.
Whether you are working with influencers or simply posting quality content, social media has proven to be a key factor in creating brand awareness. For a more in-depth look at how to use social media to promote your business, consult the accompanying infographic.
This infographic was created by Crestline, providing personal protection equipment
Author bio: Rebecca Purrington is a Promotional Products Expert with Crestline Custom Promotional Products. She has more than five years of consultative sales experience in the industry and holds degrees in both Social/Behavioral Sciences and Business Management.
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