With the COVID19 pandemic finally coming to an end, the business world has been able to evaluate everything that happened in the last year or so regarding losses, gains, forced office closures, remote work, ecommerce, and more. One of the most noticeable (yet unexpected by most) … [Read more...]
Your Business In the Eyes Of The World: Understanding Corporate Identity and What it Entails
When you’ve dedicated months or years to building a business, you want the world to know about it right? The only way you can set your business apart from the rest is with a strong and recognizable identity. Even an individual working alone in a digital industry needs to have a … [Read more...]
5 Tips to Make Your Brand Stand Out
Visibility is a Big Part of the Marketing Battle Why do some business consultants advise that “location” is all-important in business? And, especially, as regards small businesses? Well, having a prime physical location makes you visible, and even optimizes operational costs … [Read more...]
What Is The Importance Of Branding And Advertising?
Branding and advertising are different components of a comprehensive marketing strategy. Branding is used to help the company stand out and differentiate itself from the competition and influence the way customers view the company. Advertising, on the other hand, is used to … [Read more...]
How to Create a Brand for Your Small Business
For better or for worse, branding and marketing your business is just as important as your services and expertise. Getting the word out and distinguishing your small business is essential for recruiting customers, showcasing your services, and generating buzz around your work. … [Read more...]
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