Branding and advertising are different components of a comprehensive marketing strategy. Branding is used to help the company stand out and differentiate itself from the competition and influence the way customers view the company. Advertising, on the other hand, is used to … [Read more...]
How to Create a Brand for Your Small Business
For better or for worse, branding and marketing your business is just as important as your services and expertise. Getting the word out and distinguishing your small business is essential for recruiting customers, showcasing your services, and generating buzz around your work. … [Read more...]
7 Crucial Tips for Developing a Brand
Starting a business is incredibly exciting, but there are so many decisions to make it can be overwhelming. When you are developing a brand, it can be tempting to not put as much thought into your brand's story and message as you did into the product or service … [Read more...]
Top 5 Branding Tips for Your Food or Drink Start-up
Launching a food or drink business can be very lucrative. If you get your branding right and offer customers what they want, you can fill a gap in the market. It’s important to do your research into your target niche and the current climate. Look at recent trends and check out … [Read more...]
7 Things To Consider Before Launching An Ecommerce Business
If you’re planning on starting an ecommerce business, now is a great time to start. The infrastructure required to start your business is not only advanced, but also user-friendly. Although just because these tools are available to the common Internet user, it doesn’t mean that … [Read more...]
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