People hardly remember your business. But, they never forget the name. Branding is a proven way to make your business's existence everlasting. Many companies disappeared from the world years ago. But, we still talk about them due to their brand value. A brand is the summary of a … [Read more...]
Importance of a Sales Funnel Strategy in Lead Generation
Effective lead generation isn’t just about generating leads as many as possible through your marketing strategies. Instead, it’s about making sure the leads you generate are of a high-quality and aren’t only going to drop off straight away when they realise what you’re offering … [Read more...]
Establishing a Brand in 2021
With so much negativity in 2020 thanks to the worldwide pandemic, 2021 could be a bumper year for retail in order to rebalance economies and get things going again. Retail sales took a hit this year but that hasn’t stopped everyone from getting into the Christmas spirit. BBC News … [Read more...]
Marketing Psychologists Are Vital For Successful Branding- Why?
We base our choices mostly on "how we feel" about a brand rather than the superiority of any company's products or services. Isn't it? It was not a popular phenomenon before digital marketing came into existence. But, since digital marketing became a necessity, buzzwords like … [Read more...]
Modes Of Integrated Marketing Communications To Capture Target Market
Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]
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