• Home
  • Blog
    • Business Partner Magazine Archive
  • Free Contests and Giveaways
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Marketing Psychologists Are Vital For Successful Branding- Why?

December 17, 2020 by Contributed Post

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Group of people working in brand concept

We base our choices mostly on “how we feel” about a brand rather than the superiority of any company’s products or services. Isn’t it? It was not a popular phenomenon before digital marketing came into existence. But, since digital marketing became a necessity, buzzwords like “customer-centric” or “consumer behavior” became prevalent. 

Based on this data, marketers have finally understood the importance of consumer psychology. So, they are now using customers’ emotions and identities instead of focusing only on the product’s USPs.

This is why psychology marketing has become a cornerstone for any company that’s leading the market. For instance, Amazon, renowned for honest product reviews, uses the “Blemishing effect” to make a product or brand more attractive by displaying weak negative information.

Undoubtedly, not everyone is well versed in the technical aspects of studying consumer behavior. That’s where a marketing psychologist comes into the picture. Such marketers help businesses develop a holistic view of their target customers. 

But, not everyone knows the story behind a marketing psychologist. Right? So, let’s dive straight in and understand this new concept. 

Marketing Psychologist- Let’s Start With Basics

It’s a branch of psychology that is also referred to as industrial-organizational psychology. While one of the primary focuses of this disciple is boosting productivity, another approach is part of the consumer’s decision-making process. 

For instance, they take into account different factors that are a part of any consumer’s decision. This usually involves:

  • Age
  • Ethnicity
  • Socio-economic status
  • Level of education
  • Geographical location
  • Gender
  • Taste and preferences

Once marketing psychologists get all the information, they recommend the marketing campaigns that have higher chances of success. For example, they might recommend infomercials rather than running any billboard ads to grab their target audience’s attention. 

Who Can Become a Marketing Psychologist?

Ideally, one needs to have a bachelor’s degree in psychology to start working for marketing consulting firms, advertising agencies, or consumer-driven companies. However, you can also go for a master’s study that includes social psychology or industrial psychology as their core subjects. You can also opt for online psychology programs if you aspire to become a marketing psychologist. Such courses help students to understand branding, market research, customer awareness creation, and public policy. You can also opt for PhD programs to understand more about this discipline. 

If you are unsure of how a marketing psychologist impacts a consumer’s decision-making process, the following example might better understand. 

As per study results, customers who had money in mind looked for price information more than safety. The ones who primed on comfort looked for information related to comfort more than price information. The same happened in a study conducted by Naomi Mandel and Eric J. Johnson, where researchers manipulated the background design to see consumers’ product choices. 

End Note

Besides unique content and strategies, understanding consumer psychology is of utmost importance to create a successful brand. To do that, companies need to hire marketing psychologists who have an understanding of consumer psychology to connect with customers mentally. 

Is your brand including consumer preferences to engage with them organically? 

You may also like: Importance of B2B Brand Strategy & Marketing and B2B Branding

Image Source: Shutterstock.com

Filed Under: Brand, Marketing Tagged With: brand awareness, branding, Marketing

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Popular Custom Embroidery Ideas for Any Occasion Transforming Your Gift
  • Hologram Technology
  • The Benefits of Hiring a Global Construction Company for Your Project
  • Document Management System: All You Need to Know
  • Top Collaboration Tools for Small Businesses

Categories

Archives

Make Money Online – Free Course

  • Discover All The Shortcuts To Affiliate Marketing Success
  • Find Out How To Fill Your Site With New Leads And Customers
  • Discover How To Turn Your Passion Into Profits
  • Learn How To Write Copy That Gets Results Fast!
  • Discover How To Create Promote & Sell Your Own Products Online
  • Everything You Need To Know About Marketing Money Online
  • Strategies For Successful Web Entrepreneurs Inside
  • Discover How To Invest Smarter Grow Faster And Retire Rich
  • Email Marketing Strategies For Marketers And Entrepreneurs
  • Free training reveals how to build a successful six figure income online
  • Discover The Mindset Hacks You Need To Succeed
  • Free Marketing Memberships – Make Money Online

    Make money online free marketing memberships

    Tags

    Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

    Disclosure

    We earn commissions if you shop through the links on this page.

    Digital Marketing Agency

    ReachMore Banner

    Business Partner Magazine

    Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

    Have a look around the site to discover a wealth of business-focused content.

    Here’s to your business success!

    Copyright © 2023 - Business Partner Magazine·

    x
    x