To lead a business and create a vision for it are the most important tasks you can accomplish. However, growing a small startup into a whole business often requires something more than just a plan. The good news is that every leader can have a team of experts on his/her … [Read more...]
B2C vs B2B Marketing: What’s the Real Difference?
When you dive into the world of marketing, you’ll need to get familiar with many of the industry’s top buzzwords. A few you’ll hear often are B2B and B2C. What’s the difference? Does it really matter? If you’re not sure, you’re in the right place. By the time you’re done … [Read more...]
How to carry out an SEO strategy for a B2B company
Any SEO strategy must start with an in-depth analysis of the project, taking into account web analytics, business impact, competition, and the market niche we are targeting. An SEO strategy for B2B companies is not the same as an SEO strategy for a B2C company, since the audience … [Read more...]
Your Ultimate Guide to the B2B Buying Process
Finding B2B prospects has always been challenging, but it’s becoming even more difficult. According to 40% of sellers, it’s much harder to prospect now than a few years ago. That makes it even more essential to understand the B2B buying process. What are people looking for? … [Read more...]
How eProcurement and Punchout Technology Support B2B eCommerce
B2B commerce is moving online and e-procurement and punchout technology are easing the process. Several market reports support this theory. According to the 2019 U.S. B2B Ecommerce Market Report, more than half of all B2B transactions in 2018 occurred online. Out of the B2B … [Read more...]
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