Photo by rawpixel on Unsplash Business owners have dozens of reports available at the click of a button, but some basic metrics can help you make smarter business decisions. Here are six metrics every business owner should review each month. #1 Contribution Margin The … [Read more...]
How to Identify a Gap in your Market
Spotting a gap in the market gives budding entrepreneurs the opportunity to be innovative, which is necessary for business success and growth. Unfortunately, one great business idea isn’t enough to rival the competition, and so companies are forced to continue innovating to adapt … [Read more...]
Expand Your Business Without Overreaching
Once you've established your new business, your next goal is probably to expand and generate positive growth. While this can be an exciting prospect, it's important to analyze your situation and plan ahead. This can help you avoid committing too many resources, which can sabotage … [Read more...]
3 Tips for Targeting the Right Audience at the Right Time
It seems that everyone is talking about digital marketing, website personalization, and the value of big data and the Internet of Things when it comes to getting your customers to buy from you rather than your competition. However, one of the most important things you can do is … [Read more...]