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Business Partner Magazine

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6 Best Practices to Create Functional Content for Your ABM Advertising Strategy

June 7, 2022 by BPM Team

Young woman writing in front of big white board

As you align marketing and sales strategies with account-based marketing or ABM, one crucial area needs particular attention.  And that is your content.  While marketing and sales teams have different goals in content, in an ABM strategy, these should be aligned … [Read more...]

Advantages of Pay Per Click Marketing to Build Your Business

December 16, 2021 by BPM Team

Businessman pointing on virtual screen PPC concept

An organization can adopt several approaches to attract qualified traffic. Long-term search engine optimization is a strategy that will help you reach your target customers organically. Your website might get more people with SEO. Because of technological advancements, most … [Read more...]

How To Use Behavioral Segmentation In Advertising

November 3, 2021 by BPM Team

Audience

We earn a small commission if you shop through the link below Behavioral segmentation is a way to target specific groups of people with advertising. It's based on the idea that different types of consumers respond differently to certain messages, and it can be used for online … [Read more...]

How Does Google Decide Which LSAs to Display and Do You Need Them?

October 21, 2021 by BPM Team

Hand of woman using google on her mobile phone

When it comes to Google there are tons of different issues and parameters that have to do with what shows up and what is present. That being said, there certain things that have to do with what ads show up and what ads are suppressed. If you are looking for advertising, figuring … [Read more...]

YouTube Advertising Has The Power To Work For You. Here Is How

October 20, 2021 by BPM Team

YouTube Dark Mode 3D icon concept.

Let’s be honest: Each person on this planet must have witnessed a multitude of YouTube advertisements in this digital world while watching their favorite videos/channels. But have you ever thought to upload your own videos on this platform to advertise your business and take it … [Read more...]

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