Strengthening Your Online Presence in 2020

Click here to get this post in PDF

Strengthening your online presence in 2020 is something your business should potentially focus on if you’ve not been getting the results you want for a while. With the New Year looming, there has never been a better time to look into ways of strengthening your online presence ready to get your new year goals off to a great start.

Below we’ll discuss how you can strengthen your online presence in 2020:

Focus On Being More Present On Digital Channels

Ensure your business is being present enough on digital channels. Shockingly, a large number of small businesses still rely on traditional ways of marketing. They think their business is going well enough without a website, mobile app, social media – so why change things? However, you could see your sales double by simply setting up online. It isn’t enough to just set up though; you need to be prepared to update your channels and really set up a strategy.

Give value

In 2020 you can’t just say “we are the best”. Nobody wants to listen to that. People are so used by businesses, self-promoting themselves that they just filter it away. Instead, you need to give value and in that way build a relationship with your competition. It’s a ton of ways to do and they depend on which industry you are in. However, here’s some methods you can use to deliver value and in that way really build a relationship with your audience:

Give valuable tips

This is something that has been along for a long time. Although it’s still effective if you want to grow your online presence in 2020. This is something you can do through:

• Email newsletters
• Blogs
• Youtube videos
• Social media

Which ones of these channels that you’re going to use depends on 2 main factors. The first one is where your target audience is hanging out. If they are on Linkedin then it’ll be a waste of time to upload YouTube videos. The second factor is which one of these channels that you’re best at. If you’re great at talking in front of a camera don’t spend your efforts writing blog posts.

Freemiums

This means giving your customer a taste for free. It’s a concept that Claude Hopkins talked about in 1923 and is something that has been proven to generate results ever since. Today, people use it in the SAAS world where they call it Product Led Growth. However, it’s something that you can leverage no matter which industry you’re in. Just be creative with it.

Aim To Do It Better Than Your Competition

Your goal should be to do the whole online thing better than your competition. Make sure you study your competitors and their efforts, and use SEO keywords that are commonly targeted. Know your competitor’s target audiences and use their postings to get inspiration for content. This is not copying, but finding big win opportunities. For example, if the majority of the competition is focusing solely on creating written blog content, maybe there’s an opportunity to gain a notable online presence by focusing on video content instead. All you have to do is think outside of the box.

If you want to really outperform your competition, when it comes to SEO and digital marketing general, then I’ll highly suggest checking out SEMrush. This great marketing tool allows you to see exactly which keyword that is performing best, what you’ll need to do rank higher in google and how you can create more effective marketing campaigns. (Affiliate link)

Assess Your Social Networks

If you have been using social media but want better results, it’s time to make an assessment. Are the channels you’re using still relevant to your brand goals? Which social media networks are driving the most relevant traffic or conversions for you? Which social media networks are a time suck?

Then, it’s a good idea to ask your audience where they are most likely to hang out. You should also pay attention to where you’re getting the best results and which channels align with the type of content you want to put out there. Set up a content schedule and you’ll be able to keep a handle on things more effectively.

Analyze and Repeat the Process

If your online presence is going to go from strength to strength, you need to be prepared to record your analytics regularly. Become obsessed with them – no business should be overlooking them if they want real results. You’ll want to keep track of things like your followers, but more importantly, keep track of reach, impressions and engagement.

Strengthening your online presence in 2020 could make a world of difference to your business. Let us know how you’re going to start strengthening your online presence in the comments below!

You may also like: Upscaling Your Business? Harness the Tools for Growth