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Don’t neglect your profile and company page on LinkedIn. In the same way that you are “googled”, now you are “Linkedin”. Whatever the size of your structure, your presence is essential. Did you know that 60% of LinkedIn users follow Company Pages? It’s time to expand your network. It is also an indisputable recruiting tool today. You can publish your job offers on the LinkedIn company and thus optimize your chances of finding the right profile since this interface has an exceptionally large pool of skills.
To exploit the full potential of communication and development of its activity offered by LinkedIn, the largest current professional network, it is necessary to fully understand how it works, how to set up its profile, and above all to define its presence strategy. To do this, you have to answer the question: what will I do with my profile?
Here are some tips to make your LinkedIn profile better and more reachable.
1. Know your target on LinkedIn
The platform represents certain sectors of activity in particular: technologies, communication, marketing, the public, finance. According to the statistics, over 40 Million people seek LinkedIn every week to get jobs. It is a professional social network, but as long as we know how to do it, LinkedIn is also a powerful lever for your career.
However, there is one overriding rule to apply when it comes to communication: adapt your speech to those on the other side of the screen. On LinkedIn, there are executives and managers whose average age is 44 years. The uptime is short and the search for information must be efficient and of high quality. The level of requirement, as regards the writing and the relevance of the subject, takes precedence. Emojis can be used, but we recommend them sparingly.
2. Communicate your presence on LinkedIn
If you are on a company page, it is not enough to be on LinkedIn to be visible. It is necessary to communicate about your presence. Put a link to your company page in the email signature of employees, talk about it on your site, have it distributed by your employees via their LinkedIn profile. Everyone interested will then follow your news directly on LinkedIn. To communicate your presence in a more subtle way you can opt-out for a LinkedIn Agency, which provides all the guidance that is needed to make your LinkedIn presence better.
Note that the more often you distribute quality content, the more chance you have of developing your network and thus attracting rare and key skills for your business. The goal is to generate traffic in order to increase your notoriety and get people talking about you.
3. Analyze and manage your interactions
As the administrator of your company page, you have access to a dashboard of interactions obtained by your content. The analysis of these figures allows you to understand what content is expected by your audience, that is to say, those on which they act. You will thus refine your editorial strategy to favor the content of high value for your audience.
4. Get your profile a makeover
Apart from your company’s reputation, what matters is the way your profile looks, LinkedIn profiles should distribute all the content that comes from your blog or your site: news, background files, thoughts, press review, press coverage, conferences, etc. If your LinkedIn profile lacks these key essentials, your company’s page needs a LinkedIn profile makeover.
It is therefore important to define an editorial line for your LinkedIn page and to compare the resources necessary to set it to music.
It catches the eye; it is the first element that jumps to the eyes of the people who visit your page. It should allow you to be identified and your identity to be remembered quickly.
5. How to optimize the use of Linked Business?
To be effective and generate visibility, especially in your recruitment processes, the use of LinkedIn business must be done in a rigorous and optimal manner.
To do this, start by posting quality content frequently. The more regularly you post on your page, the more traffic will be generated. Your business page must live and raise questions while promoting interaction between subscribers.
Our tip? Create in advance an editorial schedule of your publications so as to have the capacity to enrich your company profile in the long term.
Your content must be varied and bring real added value as well as an expert vision to your subscribers. The distribution of documents of various kinds will give your company page a more lively and attractive image. It will thus generate more interactions.
6. Remember what you should publish
Articles interviews, employee testimonials, participation in events, videos, announcements or even documents highlighting recent product innovations.
Whatever the nature of your publications, get your collaborators to join! If your brand image is neat and your values shared by your employees, they will be proud to be associated with your company. So encourage them to follow you on this network and share the news on their personal profiles. They must become true brand ambassadors since the credibility of the employees who join their company cannot be questioned.
Also, remember to target your audience based on the content published so as to avoid flooding your entire network with information that does not concern them.
Remember to check your statistics regularly. The LinkedIn company provides you with statistics allowing you to analyze your performance on this professional social network. Use it to guide your choice of publications and avoid making the same mistakes when certain publications did not have the desired impact.
7. Don’t neglect the visual
Do not neglect the visual of your page. This advice may seem ridiculous, but the choice of the background image and the publication of your logo as a profile picture are elements that encourage professionals to visit your page and to subscribe. These visuals are indicative of your identity and your values, so you can’t miss them!
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