It’s hard to get reviews from your customers. Asking a customer to leave a review on your website is not an easy task, whether they are satisfied or not. Indeed, many companies fail to collect customer reviews, as it takes a good strategy to get more reviews every day. Reviews and comments are essential for local SEO and marketing. If you have noticed, the first sites that appear on Google have more reviews.
Ask a customer to leave a review face-to-face
If the theory seems simple at first glance, it can be complicated to put into practice. You have to take the stance of the customer you are asking to leave a review on Google, which takes time and thought. You need to have a good strategy to hope to get customers on Google. A common problem is when you ask a customer to leave a review, and they promise to do so but don’t. There are many tricks to help you get reviews.
The ideal time to ask for opinions
It is important to ask for the customer’s opinion at the right time. If you ask too early, the customer will be suspicious and most likely not to do so. On the other hand, if you ask too late, the customer will have forgotten about the service or product they bought from you, and they will not be motivated to leave a comment. They may not have the time to do so. It is recommended to ask for a review on Google immediately after the sale or service, especially if the customer has found satisfaction and is still available. This advice should be adapted according to the sector of activity and the resources of the company.
The right tools for notices
There are many tools available to facilitate the collection of customer reviews on Google. It is necessary to know which tools to use to collect reviews. There is no point in asking for a lot of reviews in a short period of time, the important thing is to have reviews regularly. The best solution is to make it easy for your customer.
You have solutions such as SMS feedback and QR codes. These solutions will be very useful to ask for help from your customers to leave a review. The QR code is widely used in France.
Ask for advice by mail
This is another solution for collecting reviews that is widely used by companies. The customer receives an e-mail politely asking him to leave a Google review. It is possible with this solution to insert a satisfaction questionnaire to ask customers further questions about the quality of the services and products offered. The downside of this solution is that the opening rate and the number of reviews submitted are not the best. It is also necessary to optimise the e-mail so that it does not go straight to the spam folder in the customer’s mailbox. Each e-mail sent must be personalised for the recipient.
The best strategy is to tell the customer face to face how important reviews are to your business, and send a reminder email or SMS. It is important to take into consideration the open rates of the emails so that customers can easily leave a review. The email should be sent at the right time to avoid the customer not paying attention. For example, you can do it 1 hour after the service. There are many emailing solutions such as Mailjet, Get Response.
Do not offer consideration, let alone privileges, for notices
It is strictly forbidden to offer a reward to a customer for leaving a review on Google or to buy Google reviews. Google does not want businesses that offer gifts to customers in exchange for their reviews. Reviews must be genuine and reflect reality.
Ask your community for feedback
If you are a business owner, you probably have social platforms. Therefore, you can use your community to leave a review online. Especially since the majority of your followers are loyal and satisfied customers. You can create a post on Facebook, Instagram, LinkedIn. Then you can ask your followers to leave a review and don’t forget to put the short URL that links directly to your reviews.
Be present on review platforms
Before asking your customers for reviews, you need to be present on the right platforms. This way you give your customers more choice and you have more online presence.
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