How do you find the next place to eat? Google it. Need new solutions to physical appearance issues? Google it. As we increasingly rely on search engines for our everyday problems, it’s imperative that your brand keeps up with a similarly strong digital presence. According to statistics, the first page of search engine results garner over 71% to 92% of traffic clicks, whilst the second page has a measly 6%. To ensure that your site’s got strong online visibility and appears in the first page relevant search engine results, you’ll want to start implementing a comprehensive medical spa SEO plan.
Using the right keywords, optimizing your website, and revamping your content plays an important role in driving more site traffic, and ultimately reaching more prospective clients. To better help business owners improve their SEO, we’ve compiled a list of the best strategies to optimize medspa marketing vancouver. What are you waiting for? Read on more to find out.
On-page SEO refers to any strategies that deal with the site internally, such as website optimization, website maintenance, and making it mobile-friendly.
This is the first and most crucial element of crafting an SEO strategy. We strongly recommend using only the best keyword research tools to derive the top keywords, whilst keeping your user’s intent in mind. Accurately pinpointing the right keywords and incorporating them into your content strategy will help to significantly drive traffic and improve site visibility.
This part deals more with the technicalities of medical spa SEO –– the title tags, alt-tags, and meta description. Page titles refer to the headers of each page or post of your website. Though they may not be visible to clients, they are to search engines. We encourage optimizing them so that your site can stand out from your competitors. Similarly, meta descriptions act as a summary of your page’s content. Optimizing meta descriptions can help you to garner better site rankings on the results page.
Sitemaps are a great way for websites to communicate with search engines, as they can link the search engines with any changes made to the site in real-time. This can help drive an incredible volume of traffic to your site, hence you won’t need to rely heavily on external links anymore.
Optimized Website Structure
Last but not least, a well-developed website is crucial in gaining site visibility on search engines. Most business owners face two issues: a lack of SSL installations and having poor or no mobile-friendly usability. Firstly, non-secure websites generally turn customers off, as they don’t feel secure leaving important details without adequate protection. Secondly, as search engines increasingly practice mobile-first indexing, you’ll lose out if your site isn’t optimized for mobile usage. Search engines won’t prioritize you, and you’ll be losing out on valuable site visibility.
On the contrary, off-site SEO refers to any external tools that lie outside of your website that you can utilize to drive more traffic to your webpage.
Google My Business
This is a must-have for all businesses. Being on Google My Business allows prospective customers to view your company on Google Maps and leave online reviews, which gives you critical local exposure. This gives your business legitimacy and boosts your online reputation as a trustworthy brand. Plus, the higher you rank in these reviews, the more visible your company will be.
Similar to Google My Business, Yelp works by ranking businesses based on their positive reviews and geographical location. It’s a popular app amongst customers due to its user-friendly interface that provides offers and discounts in exchange for online reviews. So, it’s probably a good idea if you start encouraging your customers to leave positive user responses!
Pay Per Click (PPC)
Whilst creating organic visibility is important, we recommend expediting the process by incorporating paid advertising. Making use of paid keywords will place your company under the ‘paid search results’ bar, located right smack on the first page. Plus, PPC is useful as you’re only required to pay only if your listing generates clicks to your webpage. P.S: Whilst certain broader keywords such as ‘botox’ or ‘hair removal’ may cost you lots of money, using local keywords such as ‘botox near Toronto’ will cost you way less.
National Or Local SEO?
Whilst it’s always good to aim big, you may want to zero in on this one. Creating a national SEO strategy will differ from curating it for a local audience. In the case of medical spas, we recommend keeping it local first. Most prospective clients favor proximity when deciding whether to patronize a particular medical spa. Regardless of how rave your reviews may be, customers will still hesitate if they realize you’re located in another city, for example. Some of the benefits of local SEO include: being able to clearly define and capture your target audience, appearing on the first page of search engine results, and higher levels of client conversion. Once your local SEO has been established, you can easily advance to national SEO to increase outreach.
The foundation of every effective SEO strategy is to have stellar quality content. Creating enticing, reliable, and trustworthy content is key to positioning yourself as the leading company in your industry. You’re able to show off your expertise and experience, whilst gaining credibility amongst existing and potential clients.
Aside from brainstorming your content, one good way to create relevant content is to invite industry leaders and bloggers to write guest posts for your company. Not only does this add value to your website, but it also works on expanding your external links, as the original writers will most likely share it on their blogs and personal networks. This helps you to extend your brand awareness organically and engage with an even more diverse group of customers.
If you’re worried about your brand stagnating, investing in high-quality SEO practices may just do the trick. However, do remember that SEO isn’t a one-night miracle. It takes consistency, commitment, and determination to observe results over some time. Whilst this may seem tedious, we promise that the long-term results are worth it. Do your due research before jumping into anything, and have fun!
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