Until recently, when people talked about brands, they were usually referring to large companies that spend millions of dollars on establishing their position within their industry. However, this is no longer the case. Small businesses are also able to create a recognizable brand … [Read more...]
3 Crucial Differences in Marketing B2B versus B2C
In order to advertise your business properly, you need to be hyper-aware of your customer. Marketing to other businesses and marketing to consumers require different approaches. While there may be some crossover for businesses that sell to both markets, those companies still need … [Read more...]
Facebook Marketing for Hotels – Infographic
Social media and the Internet have turned the hotel industry upside down in the last number of years. Smartphones are ubiquitous and people feel empowered to write reviews both good and bad on the likes of Facebook and TripAdvisor about their hotel stays. While this content that … [Read more...]
10 Email Marketing Tips & Best Practices from The Beatles – Infographic
Is your email strategy in need of some inspiration? Get the top 10 email marketing and best practices inspired by the Beatles in this handy infographic from SmartMail. Embedded from The SmartMail Blog See also: 52 Email Marketing Best Practices and Tips We Can Learn From The … [Read more...]
How to Craft an Effective Social Media Strategy
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier … [Read more...]
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