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Business Partner Magazine

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5 Perks of Social Media Marketing

November 28, 2017 by Diana Smith

ssocial media app icons on mobile phone screen

While it is true that many people use social media for social and entertainment purposes, this idea gets a completely new angle when it comes to running a business. Social media marketing is currently one of the most predominant forms of digital marketing. The main reason behind … [Read more...]

7 Useful Tips for Developing Your Sales and Marketing Strategy

November 23, 2017 by Brooke Harper

Macbook Pro near headphones

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a … [Read more...]

These 6 Mistakes Will Destroy Your Referral Marketing

November 22, 2017 by BPM Team

These 6 Mistakes Will Destroy Your Referral Marketing

Of all the marketing methods available, referral marketing stands as a unique opportunity for any and every kind of business. Referral marketing essentially puts customers to work for a company as these individuals send potential leads to a business. Referral marketing, when done … [Read more...]

What Is the Meaning of Pipeline in Sales and Marketing

November 16, 2017 by Brooke Harper

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales … [Read more...]

5 Effective Marketing Ideas for Startups

November 14, 2017 by BPM Team

5 Effective Marketing Ideas for Startups

When it comes to marketing strategies startups face a unique situation. There can obviously be no growth without employing some marketing strategy. However, most start-ups don’t have the flexibility to experiment with many strategies as everything costs money. As a result, every … [Read more...]

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