Spa services hold a special place for most women. With the ever-changing beauty and fashion trends, more and more people visit beauty parlors to get pampered. And it's no wonder new spas and salon businesses open each day. Nevertheless, the spa business is highly competitive, and … [Read more...]
Should Startups Invest in Promotional Products as a Marketing Tactic?
To put it simply, yes, Custom promotional products are a great way to create brand recognition and are one of the few ways you can engage with your customers over the long term. However, startups are often strapped for cash, and marketing usually takes the back seat. The … [Read more...]
Before You Forget, Is Your Business Safe From Big Brand Awareness Issues?
"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook In understanding brand awareness, everyone knows that a company is at its peak when customers use a brand name rather than the actual noun. For example, instead … [Read more...]
Why Any Business Needs An Expert To Craft Its Marketing Strategy
Marketing strategy is the keystone of any successful business’s growth plan. The marketing strategy can come in many different forms with different goals. The term ‘Growth Hacker’ is a relatively new term for the industry. A growth hacker is a marketer whose plan revolves around, … [Read more...]
5 Reasons Copywriting and Content Marketing Are Essential for Your Business’s Success
If you run your own business and your marketing efforts simply haven’t been yielding the desired results lately, you may want to consider getting copywriting services and improving your content marketing strategy to help your business be found. Digital marketing is an … [Read more...]
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