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3 Reasons Why Your Built-For-Success Marketing Campaign Failed

December 1, 2020 by Contributed Post

Person typing on a laptop next to a plant

So, you’ve carefully designed your marketing campaign with a clear goal in mind. You spend a lot of time polishing the process and each element. Of course, you’ve got high expectations. Any day now, your built-for-success marketing campaign will drive a positive ROI. Did you … [Read more...]

Boosting Your Online Store Sales In The Lead-Up To Christmas

December 1, 2020 by BPM Team

Grayscale photo of person using MacBook

It’s no secret that online stores have benefitted from the coronavirus pandemic. More than 58% of shoppers said they would shop online during the recent Black Friday sales, but the actual figures could be much higher than that once they fully emerge. But despite this boost, … [Read more...]

What Is OTT Advertising?

November 30, 2020 by BPM Team

Watching Movie on Modern Living Room Television Screen

We bet that you and most of your friends don’t watch cable TV anymore. It’s true that new technologies replace the old ones and the time of traditional linear TV rapidly comes to the end. Modern audience prefers personalized online content and streaming over old-fashioned … [Read more...]

Telling OTT from CTV: What Are the Principal Differences and Functions?

November 30, 2020 by BPM Team

Human illustration in front of TV screen

The world of media is changing rapidly and new trends may occur in a blink of an eye. If you are interested in creative advertising and fresh forms of content delivery, you have definitely met the terms CTV and OTT across the web. Confusion about CTV and OTT is common and people … [Read more...]

How Can Marketing Automation Supercharge Your Loyalty Program?

November 29, 2020 by BPM Team

Business people working in office. Concept of marketing automation

An eCommerce company that has improved customer loyalty can maintain more than 70 percent of its overall customers. This is based on the Online Customer Trends 2019’ data presented. On the other hand, some eCommerce brands experience difficulties. This is because more or … [Read more...]

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