Over the past few years, social media has grown significantly and become essential for business marketing purposes. Marketing via social media has changed the way we have to think about marketing strategy as it is no longer a one-way conversation. Customers and businesses now … [Read more...]
3 Reasons Why Your Built-For-Success Marketing Campaign Failed
So, you’ve carefully designed your marketing campaign with a clear goal in mind. You spend a lot of time polishing the process and each element. Of course, you’ve got high expectations. Any day now, your built-for-success marketing campaign will drive a positive ROI. Did you … [Read more...]
Boosting Your Online Store Sales In The Lead-Up To Christmas
It’s no secret that online stores have benefitted from the coronavirus pandemic. More than 58% of shoppers said they would shop online during the recent Black Friday sales, but the actual figures could be much higher than that once they fully emerge. But despite this boost, … [Read more...]
What Is OTT Advertising?
We bet that you and most of your friends don’t watch cable TV anymore. It’s true that new technologies replace the old ones and the time of traditional linear TV rapidly comes to the end. Modern audience prefers personalized online content and streaming over old-fashioned … [Read more...]
Telling OTT from CTV: What Are the Principal Differences and Functions?
The world of media is changing rapidly and new trends may occur in a blink of an eye. If you are interested in creative advertising and fresh forms of content delivery, you have definitely met the terms CTV and OTT across the web. Confusion about CTV and OTT is common and people … [Read more...]
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