When it comes to marketing, companies are incredibly spoiled for choice nowadays. Not only can you go for the print methods that have been around for centuries, but you also now have options like social media, website ads, video, and so on. Each platform has its advantages, but … [Read more...]
This Is the Difference Between Advertising and Marketing
What's the difference between a Wendy's chicken sandwich and a Chik-fil-a sandwich? They're essentially the same product, but everything else about them, from the restaurant to the packaging, to the experience of buying one is different. If that doesn't make sense, then keep … [Read more...]
7-step plan to get initial investment for a franchise in India
Often we come across the term “Franchising”. “Mr. Mehta Dutta is Franchising this brand. He is a Franchiser.” What does this word mean? It is a marketing concept that is taken in by an individual or any organization as a plan to expand his business. It’s a type of … [Read more...]
Lights, camera – help! Undeniable signs you’re need help with your video content
When developing your digital marketing campaigns, video content should sit high on your list of priorities. Video content is highly effective in terms of engagement, sharable content, appealing to mobile users, search engine ranking, and even as a way to build trust with your … [Read more...]
7 Ways to Grow Your Business Using Artificial Intelligence
Machine Learning and Artificial Intelligence are technologies that boost progress and help bring automation to a new level. These days, a lot of forward-looking companies use AI. It helps manage and improve a lot of processes in logistics, healthcare, manufacturing, retail, … [Read more...]
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