It seems that everyone is talking about digital marketing, website personalization, and the value of big data and the Internet of Things when it comes to getting your customers to buy from you rather than your competition. However, one of the most important things you can do is … [Read more...]
What It Takes to Understand Your Customers Today
It is a well-known fact among business owners that modern shopping trends all point to the Internet as the epicenter of customer growth. When it comes to attracting and retaining customers, the Internet has provided ample opportunity for businesses both large and small. Google … [Read more...]
What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?
Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called … [Read more...]
Business Analytics Challenges Faced by Small Businesses
Business analytics is not reserved for just the biggest players anymore. Small businesses have the ability to take their data-driven needs to the next level. That’s why we are seeing more small businesses find success than ever before. Armed with powerful new forms of business … [Read more...]
10 Tips for Smart and Effective Lead Management
Depending on the structure and size of your organization, lead management may be a task of marketing or sales or both. Whichever the case, managing leads is crucial to the success of any business. Leads come in and you have to make the most out of them. Besides, as Mark Cuban … [Read more...]
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