Customer data is the lifeblood of successful email marketing campaigns. Personalizing and segmenting emails helps you to deliver targeted campaign messages to your customers based on their preferences, purchase histories, and behaviors. Once you can collect customer data and … [Read more...]
How to Protect Your Business Data From Hackers
You rely on the Internet to connect with your customers. About 53 percent of American businesses report being hacked in the past year. Cyber attacks cost small businesses $200,000 on average, and these attacks put many of these companies out of business. … [Read more...]
Your Data and SOC 2 Compliance: What It Means
Data security should be a top priority for any organization. The 2019 Cost of Cybercrime report by Accenture indicates that U.S. companies lost about $27.4 million in 2018 from incidents emanating from cybercrime. This figure represents a 20% increase from what was experienced in … [Read more...]
Industry Highlight: Data Scientist Job Description
Are you interested in a career in data science? If so, you've chosen a great industry to work in. This is because careers in data science are popping up all over the place. In fact, the BLS estimates that there will be a 16 percent job growth in data science … [Read more...]
What Is A Data Breach & How To Protect Your Business From It?
Nowadays more and more of our personal information is moving into the digital space. Whether that’s by doing your shopping, online banking or booking a holiday, we’re increasingly sharing our personal data with businesses online. This data is shared through digital technologies … [Read more...]
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