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Business Partner Magazine

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8 Ways to Use a Mascot for Effective Branding

November 26, 2019 by BPM Team

Brown bear mascot standing in front of a building - effective branding

Mascots can serve as great ambassadors for a company or product. They can even make companies go viral, but only if you know how to utilise them in the right way. Mascots have been used in varying degrees in a whole host of different character costumes, from humans and objects … [Read more...]

Here’s How You Can Make Your Packaging Stand Out

November 13, 2019 by BPM Team

Design packaging

Opening a package isn’t a mere occurrence, it’s an experience. This experience has gained a dedicated following over YouTube in the form of ‘unboxing’ videos. Of course, the audience is interested in the product that the package contains. But the way it’s packaged … [Read more...]

Drink Coasters and Other Trendy Promotional Products for your Business

November 11, 2019 by BPM Team

Drink coasters with different brands

Are you looking for promotional products that you can give out to your loyal and potential customers or as company giveaways that will also help advertise your business? Common things we see are pens, keychains, calendars, pens, magnets that make customers feel valued. … [Read more...]

What Influences People to Trust in a Brand?

October 14, 2019 by BPM Team

Person wearing puma brand shoe

Confidence and trust are two of the most important things that make a brand more profitable. When people trust a brand, they will choose it over its competitors. Most of the time, people choose brands that they are already familiar with. Using a brand for so many times would … [Read more...]

Getting Started With Packaging Design For Your Small Business

October 14, 2019 by BPM Team

Snakehive packaging

Standing out and being seen against the competition. Leaving a positive first impression. Being remembered well after the purchase was made. These are just 3 of the many many problems that retailers of all shapes and sizes face - both online and offline. And … [Read more...]

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