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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Importance of Integrating Branding into Healthcare

January 26, 2022 by BPM Team

Magnifying glass on a computer keyboard with red button written with advice Boost your brand.

Most businesses know that they need branding in order to attract customers. But, when it comes to branding in healthcare, a lot of companies are new to this concept. The health industry has gone through an evolution in recent years, and there are more businesses than ever before. … [Read more...]

6 Tips for Effective Trademark Monitoring

January 20, 2022 by BPM Team

person using laptop with word trademark on the screen

Do you want to protect your company's intellectual property? If so, then trademark monitoring is one of the most important things you can do. A trade mark search will ensure that no one else has already registered a similar mark for their products or services. And if someone does … [Read more...]

Best Corporate Gift Ideas that will Leave a Lasting Impression

January 14, 2022 by BPM Team

Corporate gift ideas - flowers and heart shaped box.

Selecting corporate gifts can be a tough nut to crack, especially when you are bad at it. Be it a corporate gift or birthday present for your loved one. It should be chosen wisely.  Corporate gifts leave a long-lasting impression on the receivers. They get to know how … [Read more...]

4 Tactics to Improve Your Employer Branding 2022

December 30, 2021 by BPM Team

Man in brown leather jacket presenting ideas

Branding is critical for any company trying to carve out a niche for itself. However, many companies are not aware that the branding of their business can be the difference between a company that makes it and a company that does not. Branding is about more than just your logo, … [Read more...]

Choosing a logo for a new company

December 26, 2021 by BPM Team

Pencils and smartphone on top of books

A logo is a symbol that visually represents a company. Since most people primarily perceive information with their eyes, this symbol should be bright, memorable and as informative as possible. Why logo matters 1. Every day, every person is faced with advertising. It is a … [Read more...]

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