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Can Small Businesses Afford to Ignore Social Media?

September 16, 2018 by Contributed Post

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Social media and customer serviceWith many social media networks celebrating a decade or more online, there is one puzzling question for business owners and consumers alike: why do so many brands continue to ignore their social media presence?

We’ve all seen the accounts in question; the big brands whose Twitter, Facebook, and Instagram accounts have little more than a handful of posts and irregular updates. In a world where the importance of social media is emphasized at every turn, why are so many brands still neglecting this aspect of their business?

Realistically, there’s no easy answer to this; it’s a choice that the brand is making, usually due to lack of resources or lack of time. However, what is clear is that the choice to neglect social media is a choice that no small business owner can afford to follow. Modern brands need social media, for a wide variety of different purposes, including marketing, SEO, and as the infographic below demonstrates, even customer service.

Video marketing on social media platforms has been seen as a strategy, which delivers the best results in terms of engagement, follower count and visibility. This is why, it is important to create as many branded videos and try to get igtv views, Facebook likes and YouTube shares. Creating high-quality videos on social media platforms is expensive and this is something, which brands should filter in when thinking about the costs.

If you are tempted to follow in the footsteps of the brands that are neglecting their social media presence, you will be missing out on a huge range of benefits. Social media is essential for any modern business, and as you can see below, customers both like and expect this form of brand-to-customer communication. If you have yet to introduce a social media strategy to your business, then ignore the bad example set by the brands who have gone without, and do all you can to enjoy the benefits of this vast, varied, and enormously beneficial area.


Infographic Design By University of Southern California

You may also like: Money Stopping You Setting Up Your Own Business? Read This!

Filed Under: Featured Posts, Social Media Tagged With: brand, infographic, Social Media

Trackbacks

  1. Spending Money to Make Money in Online Business - Business Partner Magazine says:
    September 18, 2018 at 8:47 pm

    […] you run an online business, it pays to be online all of the time. There are social media comments to reply to, you need to share your posts and advertise your products, and there are […]

  2. Overlooked Marketing and Branding Strategies for Small Businesses - Business Partner Magazine says:
    September 20, 2018 at 8:00 pm

    […] Marketing your small business may seem like something to take in your stride. However, you may be overlooking some of the most important and effective strategies to promote your brand. Think outside the normal go-to strategies and you could make a big difference. Make some small changes and see big results with these overlooked marketing and branding strategies for small businesses. […]

  3. Simple but Practical Behaviors to Keep your Social Media Business Accounts Safe - Business Partner Magazine says:
    February 28, 2020 at 3:40 pm

    […] You may also like: Can Small Businesses Afford to Ignore Social Media? […]

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