One of the greatest misconceptions about the design and visual aspect of your website lies in the fact that it has nothing to do with overall customer experience. In fact, a lot of people in the world of digital business are firmly convinced that there’s nothing that can be … [Read more...]
5 Pillars of Starting Your Dream Business
If you happened to be frustrated with your day job a couple of decades back, the only thing you could’ve done was swap it for a less annoying one; only some of the lucky ones were able to start their own thriving business and enjoy being their own bosses. Nowadays, things have … [Read more...]
Preparing Your Marketing Strategy for the 2018 Social Media Changes
Marketing is the key to business success. Unless you implement a strategy that encompasses the essential elements of marketing, such as public relations, advertising, sales and promotion, standing out from the crowd will be tough. So, here we are in 2018 and things are evolving … [Read more...]
How Many Gifts Were Returned This Holiday Season
It’s incredibly important for companies to understand the importance of a smooth return process. According to the reverse logistics platform Optoro, $380 billion worth of goods are returned by consumers each year. $90 billion of that is during the holiday season. To better … [Read more...]
UK Businesses to Report Gender Pay Gap in 2018
This Year's International Women's Day marks a strong call-to-action to press forward and progress gender parity including challenging the Gender Pay Gap. The UN Women Report from 2015 showed that, despite women working longer hours than men when both paid and unpaid work is … [Read more...]
