The customer experience (CX) and user experience (UX) often get treated as interchangeable terms, or two sides of the same coin. While this may not be completely correct, learning how the two blends, and how you can use both to improve your business and your website, is … [Read more...]
Why Team Building Should Be on Every Business’s Goals List
Many business goal lists feature entries about increasing profitability, entering new markets and improving customer retention rates. Those are all valid aspirations. However, teamwork should also appear within a company’s objectives. Here’s why it matters to make your business … [Read more...]
Working Remotely: Tips for Employees and Their Employers
Image source: Rawpixel.com Advancements in technology have made it possible for many full-time employees to work from home. Most of us believe it’s easy to work remote because we have a computer and access to the internet but working from home poses some unique challenges for … [Read more...]
6 Ways to Boost Your Video Marketing Strategy in 2021
For what seems like years, marketing professionals have been telling us that video is taking over the internet, that it’s here to stay, its use is only going to increase, and that we need to adapt our own marketing strategies to utilise video if we want to keep up. Well, video … [Read more...]
A Beginners Guide to Email Marketing for Small Business Owners
Source: Unsplash As a small business owner, you may have heard of the term, email marketing. Email marketing campaigns can form a big part of your small business’ marketing strategy and can become a powerful way to grow your business. You need to attract new clients … [Read more...]
