• Home
  • Blog
    • Business Partner Magazine Archive
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • News
  • Business Success
  • Marketing
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

An Introduction to Blogging

September 22, 2015 by Sandra Hinshelwood

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
woman blogging on laptop

We earn commissions if you shop through the links on this page.

Blogging is the act of writing and publishing blog posts and can be a great marketing tool for your business giving you a personal way to reach out to your audience.

The word “blog” is derived from the term “web log”.  It is basically an online journal, log, or collection of articles written around any topic.

The Benefits of Blogging

Blogging allows you to take your products and services to a wider audience, increasing web traffic, leads, and sales.

  • Reach a wider audience – if you make your blog interesting enough your regular readers will share the blog post and help to grow your community.
  • Establish yourself as a leading expert in your industry – a blog gives you the opportunity to write posts that position you as an expert, giving you credibility.
  • Generate better search engine rankings – through good use of keywords and linking strategies and the fact that you are generating new content.
  • Develop relationships with your audience – build rapport with your customers through regular postings of tips, advice, and updates on your products and services.
  • Add a personal touch – a blog adds a human touch to a business and allows potential customers to get to know you.  This helps to create trust and can help to build a loyal customer base.

Getting Started

There are a number of free and cheap, user-friendly content management systems around that make the act of managing a easy, even for those that are not technically minded.  You can have a blog even if you do not have your own website.  The type of platform you choose will be dependent on your business goals.

Hosted blog platforms

Hosted blogs are hosted on someone else’s server.  They are great for getting started because you do not need to have a server or a website of your own; you are not required to install any software or have any technical knowledge.  All you need to get started is to create the content.

However, there are some restrictions and limitations to how you can customise the look of your blog.

Below are some hosted blog platforms that are hugely popular because of their ease of use and versatility.  Most of them are free of charge.

www.wordpress.com

www.blogger.com

www.tumblr.com

www.typepad.com

Non-hosted Blog Platforms

Non-hosted blog platforms require you to pay a third party to host your blog, such as GoDaddy.com, Penguin Internet, or bluehost.com

You will have to deal with all of the technicalities of setting up your blog and deciding on your platform. You can integrate your blog into your website, have full control over the look and feel of your blog and you are not restricted by the terms and conditions of the hosted blogs.

You will also be able to choose your own domain name which is perceived as being more professional.

Is Blogging for You?

Before choosing your platform or even deciding if blogging is right for you, it is worthwhile spending a little bit of time to think about the following questions:

  • What is the goal of your blog?
  • Who is your reader?
  • What will you blog about?
  • How much time will you set aside for writing?
  • How often will you post?
  • What is your budget?
  • Do you write well or enjoy writing?

Running a blog takes a lot of time and energy and it will take time to see the results.  So having a clear vision of what you want to achieve will help you to measure your progress.

You may also like: Think Blogging Is All About Online? Think Again

About the Author

Sandra Hinshelwood is a business coach and mentor. Drawing upon her experience as a virtual assistant and team leader in the corporate world, she works with small business owners and solopreneurs to eliminate feelings of overwhelm and empowering them to focus on their goals and visions with greater clarity.

https://sandrahinshelwood.com

Filed Under: Marketing, Social Media Tagged With: Blogging, Marketing

Trackbacks

  1. 5 Scalable Business Opportunities for The Creative Mind - Business Partner Magazine says:
    March 29, 2019 at 9:30 am

    […] and then writing pages and pages on a wide variety of subjects, you should consider starting a small writing business. You can do this in several different ways, depending on your preference. For example, you could […]

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Unbound raises $4M to help enterprises embrace AI tools on their terms
  • Expert Advice: How to Successfully Pitch SaaS Solutions to Government Agencies
  • Top Trends in Milestone Party Themes for 2025
  • Top Causes of Elevator Malfunctions – And How to Prevent Them
  • kyron.bio raises €5.5M to use glycan engineering for advanced drug design

Categories

Archives

Tags

Accounting bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2025 - Business Partner Magazine·