Whether it is for an industry conference or a sales meeting, creating an elevator pitch is essential for your business. A good elevator pitch will not only help you to sell your products, but it is also a compelling introduction to your brand. However, this will only be effective when you can craft a brief yet persuasive pitch that leaves the audience wanting more. So, how do you achieve that?
Continue reading to know more about elevator pitches and how you can craft the perfect pitch for your business.
Benefits of Having an Elevator Pitch
Here are the ways that an elevator pitch can help your business to be successful and achieve its goals.
It Keeps Your Ideas Organized
When you interact with someone new, whether a client, investor, or a contractor like PHS Interclean, you will come across questions like “what is your business?” or “what do you do?”. At such times, you may be caught off-guard. As a result, your lackluster answer may not come across as well as it would in a planned meeting. You may ramble on, adding ideas here and there with no structure and failing to be persuasive.
When you prepare an elevator pitch, you get the opportunity to really think about what your business brings to the table. You organize your thoughts and this will help you to stick to the key points next time when someone asks about your business.
It Generates Interest
Many businesses make the mistake of overestimating the appeal of their brand or product. Your work may be fascinating to you, but that will not necessarily translate to your audience. An elevator pitch will show the value your business brings in the shortest time possible. With a pitch, you can communicate your business’ value to potential customers, investors, partners, and even new hires.
It Helps Your Business Reach your Market
If you want to join a particular group, you need to know how to speak their lingo. To achieve success, you will need to communicate brand values to the right audience in the correct language. When creating an elevator pitch, you will push yourself to analyze what you should say to your target market to make your case. This way, you will further refine your ideas and make a zesty elevator pitch that immediately captures your audience’s attention.
It Helps Grow Your Professional Network
Strong professional relationships are invaluable in any industry. The first step in breaking the ice at networking events or meetings is to introduce yourself and your line of work. That’s where an elevator pitch comes in.
An elevator pitch will act as your script so you are always prepared to talk about your business succinctly and effectively. This way, you eliminate any possibility of stumbling or awkwardly pausing while networking with potential contacts. Moreover, you will impress with your stellar confidence.
How to Craft An Elevator Pitch
Your elevator pitch should communicate the essential aspects of your business in 60 seconds or less. Every elevator pitch will be different depending on the kind of business you engage in. Nevertheless, there are certain vital elements common to every effective elevator pitch.
Identify the Pitch Goal
Before you begin writing, you need to clarify the objective of your elevator pitch. Are you pitching to potential clients? Do you want to sell your product idea to a new market? These answers will allow you to frame your pitch in a clear and concise manner.
Include a Sales Hook
To steer your audience towards wanting to know more, you need to hook them right from the start. You can accomplish this by mixing an emotional statement with hard facts and statistics. For example, you might begin by explaining some challenges customers face in the market and how your business addresses these problems. A statistical fact will do well here.
It will help if you framed this in a way that leads to the dialogue you are trying to create around your business. This, in turn, will lead to a very brief description of your products or services.
Create an Emotional Connection with your Customers
Facts and stats can only get you so far. Customers will choose to engage with your business based on the emotional response you provoke. So mix things up by adding emotional or personal elements to liven up dry statistics. The goal here is to make the pitch memorable for your audience.
Add a Unique Selling Proposition (USP)
This is one of the most important elements of an elevator pitch. Is there a unique experience or strategy that you offer to others to solving their problems? Are your services more effective than your competitors and in what way? You need to think about what sets your business apart from others in your industry.
Ultimately, when you explain your USP, you are letting the audience know why you are worth their time and money.
Ending With a Closing Statement
You do not want your pitch to come across as pushy, so the concluding statement should not be a definite call to action. Instead, you give your audience a way to contact your business to learn more. This could involve handing out business cards, an invitation to an event or seminar, or directing them to your website. When you audience buys into you, they will buy into your business as well.
The key to perfecting an elevator pitch is to keep things personable, lively, and authentic. It should roll off the tongue in a natural and conversational way that does not oversell your business. Practice makes perfect. So, practice your pitch as much as possible to make the delivery sound natural and not mechanical.
By keeping these tips in mind, you will master your elevator pitch. You’ll then be ready for whatever opportunity the business world may throw at you!
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