Click here to get this post in PDF
If you are interested in modern marketing trends and read materials on this topic, then, for sure, you have come across phrases like the future of video marketing.
Is this information true? Or is it just an insidious conspiracy of marketers that forces you to abandon the usual promotion formats?
The answer is, of course, this information is true and future of video marketing is bright. Video marketing is one of the hottest and most powerful trends in today’s media. You can use it for your own purposes, and it will help you stay on the wave. Or throw it aside, and, alas, lose the primacy. Video marketing is not just a trend that will soon give way to other trends and directions.
Animated video explainer is the next evolution of marketing. According to research, in 2020 it will become the dominant way of communicating with the audience.
More and more businesses are using this medium to attract the attention of their targeted audiences. Animated explainer video production allows you to visualize complex concepts and abstract environments in a minute. This type of video content is a great way to demonstrate the features and benefits of your product or service in a simple and engaging way that anybody can understand.
Reason # 1. Video is a one-stop seller and presenter
The basis of almost any business is correct communication. Building connections, establishing contacts.
All this is done by people. And people are living beings with purely human problems, needs and weaknesses. People need rest. They are wrong. They may not know something. Sometimes the level of their professionalism leaves much to be desired.
Reason # 2. Watching a video requires less effort and time from a person than studying textual information
Modern people are terribly impatient. They are very sensitive to their time and do not want to waste it. They are also a little lazy and do not like to complicate their life.
Reason # 3. The video doesn’t tell, it shows
In textbooks on literature and screenwriting, one rule is often found: “Tell less, show more.” This rule applies to businesses as well. Why would you talk verbatim about your company if you can clearly demonstrate everything with the help of a video?
One video marketing is the future is worth a thousand words. It is able to laconically, succinctly and in an interesting manner present the activities of your company in all its aspects and directions.
Reason # 4. The video will allow you to announce your brand on many platforms
Video marketing is not only a wide variety of formats and types of video content but also a great opportunity to connect with audiences across multiple platforms.
Your own website, Facebook, Instagram, YouTube, thematic sites and blogs. Just one video, and so many opportunities for cross-platform!
And if you put animated advertising on your video, you can significantly increase your audience reach and significantly increase your brand awareness. Plus, any of these platforms will become an additional source of traffic for your website. Solid benefits.
Reason # 5. Video Marketing Is More Affordable Than It Looks
For some reason, many people think that video marketing is very expensive. Okay, shoot one more video. But no, video marketing means creating a decent amount of diverse video content, promoting and promoting it. This is how much money you have to spend.
This opinion is both right and wrong. Big brands do spend a lot of money on video marketing, which can run into the millions of dollars. But this does not mean at all that the path to video marketing is closed for small and medium-sized businesses. Not at all.
Nothing prevents you from making several budget videos about your company or products, promoting them yourself or with a small investment in advertising. The video marketing system is very flexible. You can start small and gradually increase your budgets.
Reason # 6. Google loves videos
If your site contains a video, then the time spent on it by users will increase. And for Google bots, this is a sign that your site is good and contains useful content. So it needs to be ranked.
Reason # 7. Video inspires confidence
Trust is the foundation of sales. Yes, it’s strange, it’s trust. And not low prices, creativity of promotions, level of service and product quality.
And the whole point of video marketing comes down to building a trusting and long-term relationship between a brand and customers. If you provide your viewers with truthful, useful and original video content about your business, they will soon begin to trust you and differentiate your brand from the competition.
Reason # 8. Variety of formats
The video doesn’t know the problem of monotony. With him, your imagination is not limited by anything.
There are many different types and formats of video content today. These are corporate films, presentation videos, commercials, video reviews, event videos, and explainers. All kinds and types of animation and graphics.
And we are not yet talking about the many formats and types of video promotion in the online space. Choose your own, based on your goals and the characteristics of your target audience.
You may also like: Video Marketing: A Guide for Newbie Entrepreneurs
