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As of 2019, there were over 30 million small businesses registered in the United States alone, a number that has continued to grow in recent years. Though these span across many different niches, it’s safe to assume that, as a small business owner, you’re in competition with hundreds, if not thousands of other businesses.
With this in mind, the importance of a stellar marketing strategy cannot be overstated. And in the age of the internet, a crucial element of any marketing strategy is video marketing.
Now, this type of marketing can, and usually does, involve a bit more work than other types. That said, it truly is worth the extra effort. Read on to learn why.
Video Helps You Connect With Your Audience
More businesses than ever before are run exclusively online, but that hasn’t changed our desire for personal connection. People don’t want to feel that they’re investing their time and money into a nameless, faceless company. They want to invest in the human being behind the brand who they have come to know and respect.
And what better way to allow your audience to get to know you than through video content marketing? They can see your face, hear your voice, and get a true sense of your passion for your products or services.
Include video wherever you can. If you already use it on your website, great! Just don’t forget to take advantage of video email marketing as well.
Video Content Increases Conversion Rates
You’ve no doubt put a great deal of work into your website, from web design to blog posts, but if you don’t have any video content, you’re missing out. Video marketing is a fantastic investment of both time and money, as it has been shown to drastically increase conversions.
Have you ever considered using session replay technology? Try it out with video content on your site, whether that be a tutorial, testimonial, or simply an introduction to yourself and your brand. Chances are, you’ll see that your users interact with your video content more than anything else.
If you aren’t sure what to put into your videos, don’t be afraid to reach out to a video marketing agency. They can help you put together a strong strategy that will bring in more viewers than you ever thought possible.
Video Keeps Your Users’ Attention
Let’s say you design and build custom bread boards. You’re both passionate and knowledgable about your projects and could write thousands of words on the subject.
Well, rather than spending your time writing about your products, why not use that energy to make videos instead? You could show a montage of yourself making the boards, using them, showing a few boards’ specific details, etc.
Even if you feel more comfortable writing than doing a voiceover for a video, the benefits of video marketing are too glaring to ignore. Text simply doesn’t hold users’ attention the way multimedia, such as images and video, does.
Use Video Marketing to Your Advantage Today
In the business world, few things are more important than marketing. Because even if you have the greatest staff and top-notch products or services, you’ll have no customers to appreciate it without first bringing them in with marketing.
When you’re designing your marketing strategy, it’s best to have a variety of tactics at your disposal. But no matter what types of marketing you choose to include, video marketing should be one of them.
Looking for more tips and tricks for boosting your business? Be sure to check out our blog!
You may also like: Video Marketing: A Guide for Newbie Entrepreneurs
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