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With the growing creativity and methods of marketing, companies have turned to outsourcing sales teams. It is the process of assigning a portion of your sales process to a third party.
What is Sales Outsourcing?
Sales outsourcing proves to be beneficial for both small and big businesses. It provides flexibility because you won’t be tied down to managing the less urgent sales tasks. For example, capturing leads, lead tracking, and lead collection.
You don’t need to worry about managing lead capture apps, reporting apps, or simple CRM because the outsourced inside sales team can handle it all. They have access to the best simple CRM for small businesses.
As a new business, an outsourced sales team will benefit you because of the amount of work they can save you. That way, you’ll have more time to focus on refining your business, like creating a business model for your future expansion!
Opting for an outsourced inside sales team is also a cost-effective choice. You cut down on training time and expenses because these are people who specialize in that field. In addition, unlike new hires, you only need to train an outsourced sales team on your company policies, expectations, and particular project goals.
Not to mention, an experienced outsourced sales team can guide you through any customs that you’re unfamiliar with.
But how do outsourced sales teams reach out to new or underdeveloped markets?
1. Sending Out Cold Emails
Cold emails are sent to a list of contacts or recipients without prior notice. Sending cold emails is a common business practice. You attempt to pique the recipient’s curiosity and create connections.
Writing a cold email isn’t as simple as writing a regular email. It needs to stand out from being a regular spam mail. You need to talk about something interesting enough to get the clients to respond.
Talk about what makes your sales company unique. What kind of lead capturing services do you offer? How does it differ from other lead capturing services?
A cold email doesn’t necessarily mean you have to be cold to your future clients. Be interesting! Be inspiring!
2. Facilitating Business Expos
Before the pandemic, business exhibitions or ‘expos’ were a great way to reach out to new businesses. The event allowed prospects and companies to freely interact and connect.
Often, you’ll find the expo to be thematic. The companies that have been invited would also have something to do with the theme. You can also spot marginalized groups and trendy markets present at the event!
The outsourced sales team can present their services, vision, and ideas to the crowd. You’ll find guest speakers who share their inspiring stories, advice, and insights with everyone present. You’ll also encounter Q&As that can enlighten your perspective.
Presently, these expos are held as webinars due to the pandemic. But if you ever find yourself in such an event, don’t be afraid to ask questions. Listen to the speaker and list down any queries that you think of.
3. Being Active on Social Media
Social media isn’t just the hub for socializing nowadays. It’s become a platform for online sales. Social media sites like Facebook and Instagram have their marketing features. They let old businesses expand, and new businesses grow.
By being active on social media, outsourced sales teams can capture leads in new markets. For example, on Facebook, there are individual business accounts and various sales groups. The groups are a good way to new markets to look for advice or share insights in an online social circle.
The outsourced sales team can monitor these interactions or join them when the opportunity arises.
4. Conducting a Research
We are in the age of information where whatever we want to is easily attainable through the internet. Businesses themselves often have websites that detail their services, goals, and objectives.
Conducting research online and being part of information hubs can help the outsourced sales team to capture leads in new markets. Search engines will be of tremendous aid to this. Lead capture apps and simple CRM may also give you the information you need.
While conducting research sounds simple, it’s very time-consuming because you need to sift through a large amount of data. However, obtaining game-changing information makes the effort all worth it.
5. Collaborating With Other Businesses
Business collaborations are not uncommon. They forge deeper relations between business partners and help the companies earn more profit. Outsourced sales teams can take advantage of these opportunities to reach out to new or underdeveloped markets.
By already being part of a company, you learn of their partnerships and collaborations. Their connections can be key to capturing leads in new markets.
The business world is all about dealing with people and making a profit. Business collaborations are quality investments that can develop or bring about new ideas.
By being an active part of these interactions, the outsourced sales team will find a new or underdeveloped market to reach out to.
6. Telemarketing Consistently
Telemarketing is sometimes called inside sales or telesales, depending on where you are. It’s a direct way of marketing where you attempt to convince potential customers to buy your products or services.
Telemarketing can take place on the phone or through a video call appointment. Using this method, the outsourced sales team can provide the prospect with an interactive sales service. They’re also able to answer any questions on the spot that the prospect may have.
If successful, the prospect will set more appointments with the outsourced sales team. This is their way to show interest in the product or service. This way, the team can capture leads in new or underdeveloped markets.
Conclusion
A lot of work is involved in reaching out to new or underdeveloped markets, let alone finding them. Outsourcing sales teams can make the job more efficient if it falls under their specialty. With their lead capturing service, they can track and collect significant leads on the matter.
Outsourced sales teams are skilled at giving advice and forecasting sales trends as well. Their skill sets will help any kind of business grow. It doesn’t matter if it’s an old or new business.
Whether it’s a big or small company, there’s an outsource sales team for you.
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