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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Target Audience Feedback Loops: 3 Foundational Tips for Your Startup 

January 23, 2024 by BPM Team

Wooden figure with notification icons of message, chatting social media interactions.

Surviving as a startup is certainly no easy feat. Really, you need all the insight you can get and so one of the key things to do is build a foundation of constantly getting relevant insight from your target audience. Ultimately, it means staying relevant by catering to their … [Read more...]

How Marketing Targets Vulnerable Communities

June 6, 2023 by BPM Team

Marketing strategy visualization

Introduction Marketing plays a crucial role in shaping consumer behavior and influencing purchasing decisions. However, in recent years, there has been growing concern about how marketing targets vulnerable communities. This article explores the various strategies employed by … [Read more...]

Top 8 Strategies To Target Your B2b Audience

December 22, 2022 by BPM Team

B2B Marketing concept

Different sellers will use different sales/marketing strategies. Still, the following are some of the most important ones you need to be mindful of. This article is a collection of top strategies that will allow you to best target your audience within the business-to-business … [Read more...]

4 Tips To Get More From Your Paid Ads

March 31, 2022 by BPM Team

Women using a smartphone

Spending on paid ads is tough, but they provide an excellent way to gain traction and showcase your business to your target audience. However, there is the risk of spending a significant amount of money on unsuccessful advertisements that send the wrong message. So, do you … [Read more...]

How To Do Customer-Targeted Marketing Communications

June 30, 2021 by BPM Team

Internet and business technology concept.

Marketing is a global Endeavour it requires verbosity in every sector. To acquire optimum results through marketing communications it is necessary to adopt a persuasive way of communication.  Unfortunately, very few global marketing savvies know that how hard it is to … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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