To thrive, a small business needs to practice digital marketing. A digital marketing technique will help your small business create brand awareness. While there are digital advertisements that cost money like TV ads, pay-per-click (PPC) advertising, and radio ads, you can … [Read more...]
5 Creative Marketing Strategies You Should Implement Today
Placing ads where they can't be missed is the first step in marketing 101. These creative marketing strategies will take these ads to the next level. In 2018, the U.S. spent $229 billion on advertising. That is because no matter how big or small your business is it won't … [Read more...]
How to do a Brand Audit
“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.” (Lisa Gansky, US entrepreneur) What is a brand audit? A brand audit is the … [Read more...]
Selling on Social Media: 6 Steps to Find New Customers via Instagram with Little or No Expenses
Instagram is one of the most popular social media platforms in the world. It has a growing number of active users and impressive marketing potential. It is not surprising that almost any world-known brand or company has a presence there. It is a great tool to increase following, … [Read more...]
Social Media Marketing and Its Benefit to E-commerce Businesses
E-commerce businesses, and other online businesses, in general, must exhaust every possible means to increase brand awareness, strengthen brand loyalty, and rake in as much revenue as possible. One of the most effective means to simplify your marketing efforts is through Chinese … [Read more...]
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