As a content creator, your big bold step is to provide visibility to your content. You are at a crossroads to find the best platform to launch your videos, pictures, and writeups. There you are thinking, “Which online platform is ideal for my content niche and readers?” “YouTube or Blogging?” You are not alone as there are many online content creators that are concerned about using the right platform to deliver high-quality content to their target audience.
There is no wrong digital communication channel. However, each platform plays specific roles in content display and engagement. Hence, you should find one that suits your type of content best. We will walk you through two respectable online content platforms: Blogging and YouTube; what they are, what makes them different, and how they can be used to not only promote visibility but also generate income.
Concepts Of Blogging And YouTube
Content creation is an interesting journey that provides a steep learning curve as an individual progresses. The rewards are exponential when done right. As a blogger or YouTuber, you have the freedom to work and grow your brand remotely – freedom is the keyword here. You have a strong influence on a large audience not restricted by geographical location. There are myriads of opportunities to gain from online media utilization. So, who is a blogger and a YouTuber? Let’s find out.
Who Is A Blogger?
In simple terms, a blogger is an individual who has an online journal, known as a blog, where he or she displays content (texts, pictures, and videos) regularly for a variety of audiences. Bloggers can create one or two entries (published content) weekly. There are others that publish media contents daily and monthly, depending on the content niche and audience.
Who Is A YouTuber?
You may ask, “is being a YouTuber a job?” The answer is yes. A YouTuber has a streamlined content creation format, which is to create, upload, and share videos on YouTube – the biggest online audiovisual platform. The content publishing rate for a YouTuber can be the same as that of a blogger, or more.
Understanding Which Platform Is Ideal For Me?
Not every blogger can become a YouTuber, and vice-versa. There are those that successfully manage their content on both platforms. However, we should not rush into that area immediately; let’s take it one step at a time. You may wonder if you are cut out to become a blogger, or just stick with YouTube. The answer is not far-fetched. Here is how you can tell if blogging or YouTube is the right call for your content.
If more are more comfortable and excellent at expressing yourself through written content, then you already know where you stand – blogging. “Is blogging still worth the hype in this present era?” “My friends are on YouTube. Why should I consider running a blog site?” Blogging is as relevant currently as ever! The only difference is a change in some aspects of its process. In reality, everything online has evolved as well. To run a blog successfully, you have to keep abreast of the latest trends in the industry.
On the other hand, if you find video content creation more appealing, then YouTube is the right choice. “Am I late to the party?” “Can I still join the train this year?” you may ask. You can be a successful YouTuber, regardless of time. Knowing your audience and concentrating on a specific niche is important to YouTube channel growth (and yes, you need a channel).
Target audience is important in blogging vs YouTube comparison. Tools such as Google Analytics, Cloohawk, AgoraPulse, and Audiense help online users identify their audience base and potential earnings.
Facts About Blogging And YouTube
Are you still perturbed about selecting a content platform for your brand? Here are some facts you should know about each online platform to help you understand how unique and rewarding they are to online users.
Each month, about 409 million people view over 20 billion online pages and about 70 million WordPress posts. Interestingly, the internet is filled with 150 million blogs, while the average amount of queries Google handles per second exceeds 75,000. Each year, Google’s search volume grows from 10% to 15%. Here are some other statistics:
- About 77% of internet users read blogs.
- The average annual salary of a content writer is $49,608.
- A Content Marketing Manager takes home an average pay of $64,478 per year.
- The content marketing industry is to record a value of $412bn by 2021.
- 23% of the total time spent on the internet is devoted to reading blogs.
These stats show a clear indication of how robust the content marketing industry is in accommodating millions of bloggers around the world. You can also be a part of this team.
YouTube is home to over 2 billion YouTubers who watch audiovisual content every day. Interestingly, 79% of online users have a YouTube account. This content platform is available in 80 different languages, covering 95% of the internet population. Content creators have a higher chance of being found on YouTube than on any other platform.
Just like blogging, having a target audience and high-quality content is key to successful YouTubing (vlogging). “So, what do I need to get on board?” you may ask. Apart from an audience and content, you need the following:
- Content creation tools: top-quality camera, backlight, key light, three-point lighting, fill light, and a tripod stand.
- Traffic generating strategies.
You also need good video editing skills to ensure high-quality video content. Low video quality is a turn off for online users. Take advantage of YouTube marketing tools, such as Unbox Social, Animoto, Keywordtool.io, Camtasia, and Trint.
Earning From Blogging And YouTube
Both YouTube and blog sites provide an avenue for content creators to make money. Let’s find out how you can make money individually from both platforms.
A successful blog provides a sustainable source of income for a blogger. There are multiple income-generating avenues in blogging, a majority of which includes:
- Advertising: ads and banners.
- Services: SEO, design, copy, mentorship, and presentations.
- Products: info products, like online training.
- Affiliate Marketing: courses, hosting, plugins, templates, and many more.
YouTubers earn money in two ways: partnering with YouTube and taking part in promotional campaigns. Through the YouTube partnership program, they can generate revenue via adverts. Many of them greatly benefit from promotional campaigns, which scale up as the number of visits and subscribers increases.
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