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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Ultimate Guide to Finding the Right SEM Consulting Agency for Your Business

February 15, 2023 by BPM Team

Creative business people working together

Search engine marketing (SEM) is an essential tool for businesses today. That's because it helps to bring in more customers, increase brand awareness, and ultimately, drive more sales and profitability. The challenge is that SEM can be complex and time-consuming. Fortunately, you … [Read more...]

SEO vs SEM – Which Marketing Approach Should You Take?

May 13, 2021 by BPM Team

Social media concept - social media marketing.

Many brands are confused about the type of digital marketing strategy that best suits them- SEO vs SEM.  Some experts suggest period that SEO is a better strategy given that it enables long-term success and results. Others argue that SEM is better given it helps a brand … [Read more...]

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