As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously … [Read more...]
Lead Nurturing: The What, Why and How
If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]
6 Costly Lead Management Mistakes Derailing Your Sales Efforts
How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]
Sales Prospecting Checklist
Small business owners are often the chief sales person of their companies, a position that they often don’t have much training or experience in. One of the most important pieces of the sales process would be prospecting. Sales Prospecting is the process of reaching out to … [Read more...]
Restricting Your Business’ Marketing Activity
Mention selling to most people and they can all recount tales of being ‘cold’ called or ‘pressure’ sold. We all probably have experienced the unwelcome attentions of someone who wants to make the sale but has forgotten that they’re talking and dealing with an individual. As a … [Read more...]
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