There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline … [Read more...]
5 Things You Need to Know about Lead Generation
If your job is connected to marketing or sales, chances are you’ve heard a lot about lead generation. In fact, “lead generation” is one of the most used phrases by marketing experts and you’ve definitely got a chance to hear about it at some point. So, if you’re aiming at … [Read more...]
Black Friday – Fantastic Facts, Stats & Predictions (Infographic)
Black Friday is the major shopping festival in US, Canada and various other parts of the world. Apart from being the major holiday before Christmas, Black Friday is also regarded as the starting of shopping festival that continues until New Year. Infographic by Everdata … [Read more...]
How to Scale a Social Selling Program
As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously … [Read more...]
Lead Nurturing: The What, Why and How
If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]
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