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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Logo Color Combinations To Use In Your Logo

April 27, 2021 by BPM Team

Spectrum. Abstract colorful structure. 3D rendering

We are more attracted to some color combination while not to others. Our brains tend to remember color combinations that we instantly link to the brand they are of. If you close your eyes and try to remember a few brands, their logo will instantly pop up in your mind. The color … [Read more...]

A Comprehensive Guide on Using Color in Web Design

April 15, 2021 by BPM Team

Web Design Content Creative Website using color Responsive Concept

This article contains affiliate links. For more info, see disclosure. If the design project you have in front of you is for an established brand, there are certainly some restrictions in terms of colors that you can use, so the scope of your color palette selections are … [Read more...]

6 Colors to Add to Your Web Page to Boost Your Sales

March 29, 2021 by Contributed Post

People raising their hands with thumbs up symbol

It has been proven in studies that colors impact how we feel. They also affect our actions, mood and help in creating a vibe as well. So, if you are neglecting this factor when designing your website, you are paving the way for incurring losses. Now which color to choose for … [Read more...]

Colour Psychology In Interviews

March 12, 2019 by Contributed Post

person wearing blue suit and white shirt with cufflinks

Interview coming up? Here are the tones that you should be wearing according to colour psychologists. Interviews can be extremely nerve-racking, and you need to know what to wear. You want to strike the balance between looking good and showing off your personality without … [Read more...]

The Psychology of Colour

May 24, 2016 by BPM Team

The psychology of colour infographic

For retailers, shopping is the art of persuasion.  When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell, and texture. In their article "Color Coded: What Your Favorite Color Says … [Read more...]

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