We are more attracted to some color combination while not to others. Our brains tend to remember color combinations that we instantly link to the brand they are of. If you close your eyes and try to remember a few brands, their logo will instantly pop up in your mind. The color scheme used to make the logo is a very powerful tool that grabs the attention of the customers and evokes emotions of their interest. A logo helps to create a brand identity. This is why it is very important to choose the right color combinations. There is a science behind every color, and this article will help you explore that.
What are the different types of color combinations?
The color wheel is the perfect tool to help you choose the colors of your logo. The color wheel consists of warm colors and cool colors. Forming links and relationships between the warm and cool colors can help you select the perfect color combination.
These colors include the combination of violet, red-violet, and red. These are colors that lie next to each other on the color wheel. They portray a sense of balance and equality.
Triad color combinations
These are bright and vibrant colors that are evenly spaced out in the color wheel and form a triangle.
Complementary colors are those that lie on opposite sides of the color wheel, such as red and green. These colors complement each other and create a contrast.
In order to make your work easy, we have selected the best color combinations for your logo. Apart from this, you can also take the guidance of one of the best logo design services in town to create unique logo designs.
Yellow and red
This vibrant and fresh color combination immediately attracts the customer’s attention to the center of your logo design. The bold red color makes the company’s name stand out from the yellow background. The yellow portrays emotions of happiness, joy, and energy,
Yellow and Black
The bright yellow color sends out a positive vibe, full of joy and energy. On the other hand, the black color sends off a mysterious vibe. This is a very common color combination used by many companies.
Pink and purple
Pink and purple represent warmth, passion, ambition, and energy. This color combination is used for companies that belong to the beauty industry.
Green and blue
Blue represents peace, youthfulness, energy, and tranquility. This color combination is used in logos of the fashion, entertainment, and media industry.
In a nutshell
The logo is the first thing that the customer sees. The logo has the ability to make or break your customer relationships. This is why it is important to make sure you get your logo right. As you can see above, the color greatly impacts the overall look of your logo. There is a science behind every color and understanding the color theory is a great way to create an effective logo.
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