Brand awareness is everything. Mega-successful companies like Nike and Apple wouldn’t be where they are today if their marketing team didn’t aggressively market their brand. So how do you go about marketing your company? There’s no single method; rather, it’s a cumulative effort … [Read more...]
How To Build An Audience For Your Business
None of us can function alone in this life. Whether you are an artist or a doctor, you always need other people to work with. That’s why one of the most important factors of your work is marketing. The main question is: how to tell people about your business and how to advertise … [Read more...]
Inbound Marketing vs. Paid Marketing for New Businesses
When a new business opens its doors, it has to decide how to allocate its marketing budget. While there are a lot of factors that go into marketing, the first decision has to do with inbound versus paid, or outbound, marketing. Inbound marketing typically consists of content … [Read more...]
Top Ten Tips to Increase Sales
While having the best product or products in the game sure helps, it is not the only way to improve your sales. In a lot of situations, prices are what they are and discounts only go as far, but some businesses still have better sales than others. How? Well, there are a lot of … [Read more...]
The Critical Importance of Lead Validation In Internet Marketing
When you build a site for lead generation, it is essential that you set up a vetting system for your conversions. Otherwise, you’ll be opening up a black hole for quality leads to fall into. As stated in the “The Importance of Lead Validation” study, half of a company’s website … [Read more...]
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