At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a … [Read more...]
Black Friday & Cyber Monday – Most Awaited Days for Shopping – Infographic
The Christmas shopping season will start before long with "The day in the wake of Thanksgiving," the clamouring shopping day in the wake of Thanksgiving in the US. Meanwhile," There's no denying that Black Friday and Cyber Monday have changed retail, from both the retailers' and … [Read more...]
These 6 Mistakes Will Destroy Your Referral Marketing
Of all the marketing methods available, referral marketing stands as a unique opportunity for any and every kind of business. Referral marketing essentially puts customers to work for a company as these individuals send potential leads to a business. Referral marketing, when done … [Read more...]
What Is the Meaning of Pipeline in Sales and Marketing
There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales … [Read more...]
5 Things You Need to Know about Lead Generation
If your job is connected to marketing or sales, chances are you’ve heard a lot about lead generation. In fact, “lead generation” is one of the most used phrases by marketing experts and you’ve definitely got a chance to hear about it at some point. So, if you’re aiming at … [Read more...]
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