The first few months are the hardest for any small business. Generating buzz about your brand new company, earning your customers' trust and establishing yourself in a particular industry are difficult steps to overcome. One way to make this stage far less strenuous is by … [Read more...]
An Introduction to Blogging
Blogging is the act of writing and publishing blog posts and can be a great marketing tool for your business giving you a personal way to reach out to your audience. The word “blog” is derived from the term “web log”. It is basically an online journal, log, or collection of … [Read more...]
How to Create a Killer Logo – Infographic
A logo is a crucial part of a company’s identity. It tells a story of the brand's culture, behaviour, and values and importantly, it allows potential customers to identify with the brand. Having a distinctive logo can leave a lasting impression on potential customers and can help … [Read more...]
Are you really putting yourself in your customer’s shoes! How well do you know your customers?
How much do you know your customers? Do you know them well as they know your business? In today’s fierce business environment, it is extremely challenging to pull in sales easily, since we are dealing with a much more computer-savvy and intellectual population. Sometimes, a … [Read more...]
The Forgotten Impact of Billboard Marketing
Most advertising these days seems to focus on an online audience or a TV audience. Many marketers believe this is the easiest way to reach their target audience. However, is this assumption really accurate when 72% of billboard viewers consider buying something on their way home … [Read more...]
