If you're thinking about upping the business game, you can't by-pass content marketing. It is the proven method of not only reaching your (potential) audience, but also building trust, creating and nourishing relationship with them, and converting them into customers. Content … [Read more...]
What makes entrepreneurs buy followers on Instagram for their brand during a pandemic?
The pandemic has brought far-sighted changes in the advertising and marketing strategies in the past few months. Marketers are trying to adjust to changing consumer habits and a new world to maintain brand relevancy. Social advertising has also undergone significant changes owing … [Read more...]
How to Start a Podcast?
Podcast listenership continues to grow as more and more entrepreneurs are adapting to this technology. It is a great way to build a successful audience on a platform that is excitedly developing in many stages and offers a thorough content marketing strategy. You don't have to be … [Read more...]
Why Should my Business Opt for Plastic Gift Cards?
It feels like a lifetime since we could write about business or finances without using the words ‘difficult economic times’ in some context. Those words pop-up in almost all blog posts about retail. Businesses are constantly having to adapt to changes in shopping habits; the rise … [Read more...]
How to Create a Top-Quality Marketing Persona
In the world of marketing, it’s common knowledge that if you’re marketing to everyone, then you’re actually marketing to no one. You have to know exactly who you’re talking to in order to sell effectively. In fact, marketers have to know more about their ideal customers than … [Read more...]
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