In the world of marketing, it’s common knowledge that if you’re marketing to everyone, then you’re actually marketing to no one. You have to know exactly who you’re talking to in order to sell effectively. In fact, marketers have to know more about their ideal customers than … [Read more...]
What does digital marketing consist of?
The world is revolving around the digitalization of every sphere. The marketing strategy has also adapted the tricks and techniques of digitalization to plus the credit score in the marketing world. Digital marketing is a very common word in today's modern world. What makes it a … [Read more...]
B2C vs B2B Marketing: What’s the Real Difference?
When you dive into the world of marketing, you’ll need to get familiar with many of the industry’s top buzzwords. A few you’ll hear often are B2B and B2C. What’s the difference? Does it really matter? If you’re not sure, you’re in the right place. By the time you’re done … [Read more...]
Should Startups Invest in Promotional Products as a Marketing Tactic?
To put it simply, yes, Custom promotional products are a great way to create brand recognition and are one of the few ways you can engage with your customers over the long term. However, startups are often strapped for cash, and marketing usually takes the back seat. The … [Read more...]
Before You Forget, Is Your Business Safe From Big Brand Awareness Issues?
"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook In understanding brand awareness, everyone knows that a company is at its peak when customers use a brand name rather than the actual noun. For example, instead … [Read more...]
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