The number of clients using mobile and online tools to make purchases is steadily increasing - and a business has to use all available means to build effective brand communication with the consumer. It is the meaning of omnichannel marketing - to create conditions under which the … [Read more...]
5 LinkedIn Marketing Strategies for B2B Companies Seeking ROI
LinkedIn is one of the fastest growing professional platforms in the world. As a B2B company, it’s critical to understand how LinkedIn can play a role in your marketing and lead generation efforts. To help you with that, we’ve outlined five LinkedIn marketing strategies … [Read more...]
How Do SaaS Startups Acquire Their First 100 Customers?
Unless your business startup is linked to a very famous brand already, making it popular and profitable would be very challenging. No business would ever thrive if no customer would patronize it. That’s why getting a few dozens of them in the first few weeks could define the … [Read more...]
How to Market Your Product on the Mobile App Stores
For many people, it has become customary to use all kinds of mobile applications for different needs and purposes. That is why there are more developers who think that they can create an app which will captivate the minds of millions of people. But it is not easy to make an … [Read more...]
Content Curation – How To Keep Your Existing Subscribers and Generate Fresh Interest
Marketers know and implement the five basic content curation techniques of aggregation, distillation, elevation, chronology and mashups to make their online presence engaging. However, the line between encouraging new visitors and keeping loyal ones is not a fine one. By … [Read more...]
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